When thinking about holiday movies on TV for years, Hallmark Channel is Reliable — mainly for the team behind it and the celebrities who love it. However, GAC Media is spending that money on the network.
Former CEO of Crown Media Family Networks (Hallmark Channel’s parent company) Bill Abbott In June 2021, we acquired GAC, which was originally a Great American Country. Abbott resigned from Crown Media in January 2020 after dealing with commercials featuring same-sex couples. At the time, an ad on Zola.com showed that two women were vowing and kissing on their wedding day. After a conservative group accused the ad of not being “family-friendly,” Hallmark pulled it and caused a fuss. Eventually, Abbott changed his tone, I put the clip back on the network..
The backlash came after years of criticism of the Hallmark Channel’s lack of diversity and the LGBTQ + storyline.
“I don’t think generalization is fair either. We just have a white lead for Christmas,” Abbott said. Hollywood Reporter “In terms of expanding vitality, that’s what we always think and always think about, and we have the best screenplay delivered to us and what we think is most likely to be a movie. I will continue to make it. “
The company was split into two brands — GAC Family and GAC Living, Both were released in September 2021.
In October 2021, the GAC family announced “12 Movies of Christmas,” a network holiday celebration featuring original Christmas movies every Saturday night. Following the Thanksgiving weekend (including three consecutive nights of the original holiday movie), new Christmas programming is every Saturday and Sunday night in December as part of the GAC family franchise, Great American Christmas. Will be broadcast on.
When the lineup was announced, many fans Hall mark classic star Included — and some are permanently transitioning to the GAC family. Scroll down to see the full breakdown.
What is the GAC family? Which hole mark star is moving?
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