Image: CEO Mark Zuckerberg. Source: Facebook
There’s a lot of talk about future Facebook rebranding. CEO Mark Zuckerberg hinted at this several times when he recently discussed the Metaverse. The problem is that no one knows what the Metaverse is. Let’s take a closer look at the Metaverse, what it is, how it changes Facebook, how it affects the market, and what workers, users and investors need to know. Let’s do it.
Top brands need to keep adjusting to grow. Many of the former top brands are now forgotten. That’s why Facebook is said to be preparing to launch a rebranding campaign.
This may be the right time, as the company has been thrilled to break into the front lines of privacy and censorship in recent years.
So what’s the focus of Facebook’s new brand message? Metaverse.
Facebook’s move to the Metaverse makes the science fiction world of AI, AR, and VR a reality
The next question is what exactly is the Metaverse?
This Facebook rebranding goes far beyond its name, as well as its impact on customers and investors.
This Facebook rebranding for the Metaverse will further transform the company into this new space that has been left to the sci-fi film territory.
Just as Facebook came across social media before the social media sector and labels came out, Metaverse is trying to do the same again.
Regulators need to wake up. They’ve been wondering what Facebook is and how to protect users about what the company has done and is still doing.
They are fighting yesterday’s fight, but tomorrow’s fight is fierce.
Metaverse uses AI, AR and VR to create an artificial world
Think of the Metaverse as an artificial world created by new technologies such as augmented reality and virtual reality. It’s a mythical world that looks, feels, tastes, and smells like the real world.
Think about the movie “The Matrix”. That way, you’ll have some idea of what this is and what it will look like over time.
In this case, the metaverse and the matrix are the same.
I’ve seen this kind of rebranding before, but this Facebook rebranding takes it to a whole new level.
Facebook update brands like cable TV and google
Tired old beat-up brands have been rebranding for quite some time to get a fresh start.
Consider the cable TV industry. Cable TV leaders Comcast and Charter have had a poor service-customer relationship and have been on their chin for quite some time.
As competition emerged in the industry, cable TV giants needed to update their image and rebranded to keep consumers away.
That’s why Comcast changed its brand to Xfinity and Charter to Spectrum.
The same thing happened on Google. As privacy and disruption concerns increased, we changed our corporate structure and brand name to Alphabet. However, Google remains the brand’s search engine name, and that doesn’t change.
Over the past few years, the company’s rebranding has been successful, as new and fresh brands have given tired old companies a new perspective on life. It helped them separate yesterday and tomorrow.
Customers focus on what’s new and what’s coming, rather than the old image of being tired and sometimes abusing them.
What is the Metaverse?
Facebook will rename it to a new one. In addition, it moves further into the artificial world of the Metaverse.
What can you expect from the company in the future? What is the Metaverse? How does it help Facebook rethink itself?
First, expect new names, new images, new icons, new directions, and more. The way Facebook has grown, expanded and changed over the last decade or two can be expected to be the same for the next decade or two under the new brand Facebook has chosen.
Second, the change isn’t just about the name. The company goes further into this new world of Metaverse. It wants to change everything and affect everyone.
CEO Mark Zuckerberg recently told the media that the company will move from a social media company to a metaverse company in the coming years.
So what is the Metaverse?
Metaverse creates a new world with Matrix-like AR and VR
In addition to being a catchy name, Metaverse is a new way to see the world through AR and VR. Like everything else, this change has been quietly working for years.
The best way to think of the Metaverse is in the virtual world created in the movie The Matrix.
It’s still unclear what Metaverse really means to Facebook, users, investors and the market. It grows and changes over time.
You need to monitor how this deploys.
Facebook wants to confuse the world we live in with its metaverse
Intended to confuse the world we all know and understand as Zuckerberg and Facebook move into new spaces like AR and VR and create another reality-like metaverse. I think it’s clear that there is.
This is not yesterday’s Facebook. This is tomorrow’s new Matrix world.
In short, Facebook’s Metaverse is an alternative reality created by playing with the minds of the market using AR and VR.
This future is amazing and terrifying. We should all be vigilant. Otherwise, you will get lost.
Now let’s keep our eyes open and look at the next chapter in evolution on how technology interacts with the human mind. This vehicle is still in its infancy, so fasten your seat belts.
Jeff Khagan I’m an equity news columnist. Kagan is a wireless analyst, technology analyst and commentator who follows telecom, pay TV, cloud, AI, IoT, telehealth, healthcare, cars, self-driving cars and more. Email him at jeff@jeffKAGAN.com.His website www.jeffKAGAN.com.. Follow him on Twitter @Jeff Kagan And on LinkedIn www.linkedin.com/in/jeff-kagan/..
Equity News Columnist: Jeff Cagan
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