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    Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses

    VistaprintA Dutch company that has made a name for itself by providing printing and marketing services to consumers, the only trader, and small businesses, is looking for a better way to confront the opportunity to provide digital services to SMBs. Therefore, we are making two acquisitions. ..The company has acquired an online graphic design editor Crello, Online graphic design editor competing with Canva, Stock Photo Repository Desposit photos, The total price is $ 85 million.

    With the acquisition, Vistaprint will change its brand name to just “Vista” and launch a new service using Crello called VistaCreate.

    The move is $ 250 million that Vista, which is part of the listed Cimpress (and has many other design brands under its umbrella), is working to revive and update its platform and brand. Brought as part of the investment.It contains Buy 99designs, A marketplace for procuring designers and their work a year ago. We have also recently linked our partnership with Wix to allow for closer integration of our services with Wix’s website building services.

    The plan is not to move away from the printed matter, but to reinforce it.

    “Our North Star is to be an SMB partner in digital printing and design,” Vista President Florian Baumgartner said in an interview this week. Vista does not disclose its current number of customers, except for “millions.”

    Cyprus-based Crello looked like a boot-strapped company, but has grown considerably since its inception in 2017. The company also has “millions” of customers, specifically adding 3 million this year alone. In about 150 countries, its users create over 1 million projects each month.

    O does not disclose the number of users, but states that he holds about 220 million royalty-free photos and other graphics created by about 100,000 contributors. The company is based in New York and has raised just under $ 6 million with investors, including TMT Investments in London.

    Canva is currently worth $ 40 billion and is a big elephant in the long run for companies like Vista. The company has the capital and firepower to build new products on new platforms to meet the needs of modern business. (The latest frontier: video.. )

    However, it does not preclude more incumbent players from creating new arenas for themselves by integrating different design services into their own platform.

    Vadim Nekhai, CEO of Despositphotos, has a new role as VP of VistaCreate and believes that his current position still has life.

    “More than 20 years ago, VistaPrint invented online design and publishing tools for print marketing materials, allowing small businesses to create compelling designs without having to learn complex software,” he said in a statement. It is stated in. “VistaCreate brings the same simplicity to digital design in social media and other formats. It also provides a vast library of high-quality images, videos and music. SMEs are professionals both online and offline. We look forward to becoming part of the Vista team as we continue to innovate together so that we can see and feel. “

    Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses Source link Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses

    The post Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses appeared first on California News Times.

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