Van On Wednesday, we introduced Roblox users with a new interactive experience, marking the brand’s first venture into the Metaverse.
Named “Vans World,” this new experience blends skateboarding, fashion, and the community, allowing video game platform users to practice ollies and kickflip, or try on Vans’ exclusive gear directly in the experience. Acts as a 3D space. ..
Fans can create their own styles or create the perfect board. Four van silhouettes will be available that fans can customize, buy and wear in their experience.
“Individual expressions are deeply rooted in skate culture, and Vans has supported and enabled this exact type of creativity for over 50 years,” said Nick Street, vice president of global integrated marketing at Vans. Stated.
“With VansWorld’s experience at Roblox, we’re empowering creative expression in the digital world and bridging the gap between virtual and real-world fashion and sports in an accessible and comprehensive way. Vans is a global icon and advocate of youth culture. We are delighted to bring this authentic branding experience to millions of Vans enthusiasts at Roblox. “
The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developer The Gang Stockholm.
“Vans demonstrates its commitment to strengthening self-expression at Vans World,” added Christina Wootton, vice president of brand partnerships at Roblox.
“By leveraging cutting-edge technology and partnering with the Roblox developer community to build this 3D experience, Vans connects brand enthusiasts in a full-fledged, interactive way.”
With access to millions of people in the Roblox Metaverse, brands can reach their fans and attract new fans in a completely immersive way while monetizing the brand in the Metaverse.Most recently, in July Roblox announced a partnership with as well. Gucci Players can equip their avatars with the style of luxury fashion brands.
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Vans launches new digital experience with Roblox
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