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    US I Brands Global Acquires Pam & Gela to Launch E-Commerce Brand

    I Brands Global, a leading international supply chain platform and brand group, has acquired Pam & Gela, a line of casual chic apparel that is said to enhance everyday style. The company has appointed Marine Daverence as General Manager of the Apparel Industry, overseeing all brand development for Bebe, EBY, Alloy, Blue Desire and now Pam & Jera.

    IBrands has also appointed Jameselah Booker as the new lead designer for Pam & Gela. The acquisition of Pam & Gela, using Behrens as a divisional GM, shows that I Brand’s attention to the apparel industry is increasing. The company said in a media statement that it plans to take the latest approach to rebuilding Pam & Gela.

    In the coming months, IBrands will invest more in e-commerce, introduce technologies to facilitate product delivery and improve customer service, announce international supply partnerships and drive large-scale growth. We plan to renew the Pam & Gela business model by creating a virtual showroom. The new e-commerce product strategy also includes the High Tier Fashion Capsule Collection, which launches 8-12 new SKUs a month.

    I Brands Global, a leading international supply chain platform and brand group, has acquired Pam & Gela, a line of casual chic apparel that is said to enhance everyday style. The company has appointed Marine Daverence as General Manager of the Apparel Industry, overseeing all brand development for Bebe, EBY, Alloy, Blue Desire and now Pam & Jera.

    Behrens joins the leadership ranks with IBrands Chief Executive Officer Remy Garson, Chief Operating Officer Cole Garson, and Chief Growth Officer Darryn Garson. Under the guidance of Verence, company executives have announced their intention to make an additional acquisition in the fashion sector in 2022.

    “As a former Chief Merchandising Officer of Carbon 38, SVP of Merchandising and Product Development at Juicy Couture, President of Monica Chiang, and VP of International Business Development at Club Monaco / Polo Ralph Lauren, Behrens has a wide range of talents and stable hands. Bringing to the I Brands family. I believe her role is to shape the future of the company in the fields of fashion and retail. I’m excited to have her. ” Marc Garso, Global Founder and Chairman of IBrands Said.

    “With incredible customer loyalty and good brand DNA, consumers know that consumers are excited about the brand coming back stronger than ever. The brand is already incredible. With a strong sense of design tradition and heritage. Pam & Gela was the cornerstone of the transition from structural dressing and paved the way for the current athletic era. The brand can continue to evolve. I couldn’t get any more excited about sex. ” Verence Said.

    Fiber2Fashion News Desk (GK)

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    US I Brands Global Acquires Pam & Gela to Launch E-Commerce Brand

    Source link US I Brands Global Acquires Pam & Gela to Launch E-Commerce Brand

    The post US I Brands Global Acquires Pam & Gela to Launch E-Commerce Brand appeared first on Eminetra.

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