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    US Entrupy Expands Beta Test Program for Sneaker Certification

    Entrupy, a product certification technology provider, has announced that it will extend its beta testing program for sneaker certification applications. This provides small and medium-sized, high-precision artificial intelligence-driven product verification technologies that are used in enterprises and large markets. Organization of size.

    At the final stage of the application development process, the company invites qualified sellers and resellers of frequently counterfeit sneaker styles such as Nike Air Jordan 1, Adidas Yeezys, and Gucci to the beta test program for free use. I will be able to do it. Of the rest of the technology at least in 2021. This service includes a certificate of authenticity and Entrupy’s financial guarantee for sneakers. Stakeholders who buy or sell more than 10 pairs a month can apply for participation from the Entrupy website.

    The Entrupy sneaker authentication app offers the same powerful technology that was previously only available to large enterprises as a hardware-enabled solution called Legit Check Tech. Entrupy is releasing an app-only version to give technology access to the various resellers and markets participating in the large and profitable sneakerhead economy. Like the enterprise version, mobile apps leverage advanced imaging and a unique database of millions of records collected from real and fake products to ensure the reliability of the world’s best-selling styles. Validate instantly.

    Entrupy, a product certification technology provider, has announced that it will extend its beta testing program for sneaker certification applications. This provides small and medium-sized, high-precision artificial intelligence-driven product verification technologies that are used in enterprises and large markets. Organization of size.

    In addition to verifying authenticity, the new Entrupy app provides product fingerprints and registrations for all scanned items, ensuring protection from swapping. Immutable identifiers are invisible to the human eye and are created based on the unique characteristics of each shoe. According to Entrupy, at any point in the future, you can reconfirm the exact ID of the item by performing a new scan and validation on the records in Entrupy’s secure cloud database.

    The full release of the Entrupy sneaker authentication app is scheduled for 2022. In addition, Entrupy is actively building API integration capabilities for third-party marketplaces. This allows the marketplace, which acts as a conduit between the seller and the buyer, to guarantee the reliability of the products sold on the platform without physically owning and inspecting the item. This not only increases buyer confidence, but also reduces shipping time and thus reduces friction.

    In 2020, over $ 1.3 billion of counterfeit goods were confiscated by U.S. Customs and Border Protection (CBP) agents. With a larger bust during 2021, some experts theorized that a pandemic exacerbated the problem. Infringers are exploiting changes in shopping behavior along with cross-border supply chain disruptions to distribute counterfeit products to unconscious consumers. Since its inception in 2016, Entrupy alone has secured over $ 600 million in customer inventories based on the value of genuine products in the secondary market.

    “The rapid growth and high profitability of sneaker resale is an important tool and motivation for malicious individuals, especially in combination with fragmented distant digital sales channels. Both the quantity and quality of counterfeiting continues to increase. As a result, even the most knowledgeable authentication systems can be difficult to be completely confident that a pair of sneakers is legal. Entrupy enhances existing expertise and may allow authenticators to escape notifications. By allowing you to “see” something, you know that the item is 100% genuine. ” Entrupy’s Vidyuth Srinivasan Said in a statement.

    “A few years ago, no one was talking about the’circular economy’. Today, we are at the top of the list of ways we can take care of the planet and at the same time continue to enjoy fashion. In order for the circular economy to continue to grow soundly, it is necessary to foster trust and trust in the secondary market. In short, we need to strengthen our ability to detect counterfeit products and remove them from distribution. The more people trust and trust in the products they buy, the more they and the market as a whole will be able to reach their full potential, “says Srinivasan.

    Fiber2Fashion News Desk (GK)

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    US Entrupy Expands Beta Test Program for Sneaker Certification

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    The post US Entrupy Expands Beta Test Program for Sneaker Certification appeared first on Eminetra.

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