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    UK sustainable underwear brand Nudea turns 2 and relaunches Blush Pink

    As a sustainable underwear brand, Nudea celebrates Part 2NS On his birthday this month, the brand announced a transition to carbon-neutral status and relaunched the brand’s signature brushed pink with 100% recycled fabric. Launched in 2019, Nudea is a digital-first business that disrupts the bra shopping experience from measurement to fitting.

    Nudea CEO Priya Downes, States as follows. “It’s certainly been a long way in the two years since its launch in September 2019. Especially in the retail industry, early startups have never been more exciting and challenging. Pandemics are self-adapting, Given our value proposition of easy online purchases and hassle-free returns, it has helped us grow even faster than we expected, and the COVID-19 has only been a few months away. During that time, we also found that we accelerated the digital transformation of shopping spaces for three to four years. “

    Nudea has stepped up its commitment to “Care More” by becoming a carbon-neutral company. Sustainability initiatives are carefully crafted in partnership with branded easy-to-use fitting tools that fit conscious and responsible shopping, specialty recycled fabrics and yarns, and responsible suppliers who pay fair living wages. It already contains a selection of styles designed for. The company states in a media release that it is a fully certified factory of GOTS and SLCP in Portugal, all delivered in recyclable and recyclable packages.

    As the sustainable underwear brand Nudea celebrates its second anniversary this month, the brand has announced a transition to carbon-neutral status and has relaunched its signature brush pink in 100% recycled fabric. Launched in 2019, Nudea is a digital-first business that disrupts the bra shopping experience from measurement to fitting.

    Originally launched online only for consumers, the brand recently launched a wholesale program and is now sustainable through John Lewis, Pantry Underwear, Atari and along with other independent stockers. Sold at the online marketplace Shop Like You Give A Damn. It will be announced soon.

    Launched as a brand with the vision of disrupting bra shopping by bringing the entire process from measurement to fitting into people’s homes, Nudea was already in a good place to grow when the pandemic broke out. .. During the 2020-2021 blockade, business growth was exponential, as it was pulsing to what women at the time needed. Work for a family culture.

    Nudea Fit Tape sales have increased by 500% since March 2020, with a total of 15,000 women fitted using Nudea’s various fitting tools. Following the start of the blockade, the brand launched a free virtual fitting and added a reusable face mask to the range, the release said.

    Fiber2Fashion News Desk (KD)

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    UK sustainable underwear brand Nudea turns 2 and relaunches Blush Pink

    Source link UK sustainable underwear brand Nudea turns 2 and relaunches Blush Pink

    The post UK sustainable underwear brand Nudea turns 2 and relaunches Blush Pink appeared first on Eminetra.

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