Competitive law experts, backed by a strong litigation fund, have billions of antitrust violations against Facebook / Meta based on Facebook / Meta’s abuse of social networking advantages in the UK for several years. Is to file a class action. If successful, this action will require Facebook to pay Facebook UK users $ 3.1 billion (£ 2.3 billion) in damages.
A multi-billion pound class action was filed yesterday in the British Court of Appeals for Competition in London against Facebook’s parent company Meta.
In a rare approach, Facebook claims that it will have to pay 44 million UK users for data abuse between 2015 and 2019. Virtually Facebook has captured all of your personal and private data. A viable social platform, and in return, all users actually got the ability to post pictures of babies and kittens to friends and family.
The proceedings are being filed by Dr. Liza Lovdahl Gormsen (pictured), an international competition law expert who filed with the British Parliament on Facebook’s market dominance. Academic legal dissertation about it.
Dr. Lovdahl Gormsen’s allegations are based on the idea that Facebook (recently renamed Meta) has set “unjustice prices” for Facebook users in the United Kingdom.
The “price” set to allow access to social networks is a waiver of highly valuable personal data for UK users, and in return “free” access to Facebook’s social networking platform. Obtained and there was no financial compensation. With revenue.
The key to the case discussion is that Facebook not only locked UK users and their data to the platform, but also “surrounded” UK users by tracking them via Facebook Pixel on other websites. user.
Germain’s response to Dr. Lovdahl Gormsen’s claim is that user profiles have resurfaced many times in controversy, including during the Cambridge Analytica scandal, further demonstrating market exploitation.
Dr. Lovdahl Gormsen’s lawyer, Quinn Emanuel Urquhart & Sullivan, LLP, wrote to Meta to notify them of the claim. Dr. Lovdahl Gormsen represents a class of affected people. That is, all people residing in the UK who have used Facebook at least once between October 1, 2015 and December 31, 2019.
The “opt-out” class action proceeding is the first of its kind against Meta in England and Wales. As an opt-out case, Facebook’s 4 million UK users do not need to actively participate in the case to seek damages, but will be part of the claim unless they decide to opt out. increase.
The financial support for this proceeding comes from Insworth, one of the largest litigation funders in the world. Quinn Emmanuel and Insworth have a history of filing claims for this type of consumer class proceeding.
The broader context to this also faces consumer class action proceedings in the United States, regulatory measures worldwide, and antitrust proceedings from the U.S. FTC that could break it from Instagram and WhatsApp platforms. It means that there is.
In a statement, Dr. Lovdahl Gormsen said: “Facebook has become the only social network in the UK in the 17 years since it was created, ensuring that we can connect with friends and family in one place. Still, Facebook has a dark side. Exploiting its advantage in, imposing unfair conditions on ordinary Britons and empowering them to misuse personal data. Billions of billions of British people whose data was abused by Facebook. We will initiate this lawsuit to guarantee Pound’s damages. “
When I spoke to me on the phone, I asked Dr. Lovdahl Gormsen if Facebook could claim that other social networks such as Twitter and MySpace were available.
“I don’t think you can connect like family and friends everywhere else, like Twitter and Snapchat. Facebook is very unique in their way,” she said.
This action is also based on the ubiquity of Facebook pixels on other websites. What is the importance of it to the case, did I ask?
“Imagine yourself as a Facebook user,” said Dr. Lovdahl Gormsen. “You may know that your data is used by Facebook.com, but what Pixel is doing is when using a third-party website, of course, with Facebook. Doesn’t matter. That means Facebook has created you with far more data points that you knew you actually signed up for. “
She knows that it’s possible for users to remove themselves from the Facebook platform, but deep in the settings and in fact the vast majority of users don’t know or even can do this. I insist that it is not.
Dr. Lovdahl Gormsen is a Senior Research Fellow at the Institute for International Comparative Law (BIICL), Director of the Competition Law Forum, Non-Governmental Advisor to the International Competition Network, and a member of the Journal of Advisory Board. Antitrust Law Enforcement (OUP).
TechCrunch asked Facebook for comment, but didn’t respond at the time of publication.
UK class action lodged against Meta seeks $3.1Bn for breach of competition law – TechCrunch Source link UK class action lodged against Meta seeks $3.1Bn for breach of competition law – TechCrunch
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