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    Theland in Europe invests in textile company Infinited Fiber Company

    Zalando, Europe’s leading online fashion and lifestyle platform, has invested in the Infinited Fiber Company, a circular fashion and textile technology group. The company will use its revenue to prepare to build a flagship factory in Finland to meet the demand from global fashion and textile brands for recycled fiber Infini.

    The two companies have also signed an agreement that includes Zalando, which will provide raw materials to the Infinited Fiber Company in the future, and Zalando, which uses recycled Infini fiber for its own brand production, the two companies said in a media release.

    The investment recently completed a funding round led by the H & M Group. Adidas and its best-selling investment arm, Invest FWD A / S, also participated in the round.

    Zalando, Europe’s leading online fashion and lifestyle platform, has invested in the Infinited Fiber Company, a circular fashion and textile technology group. The company will use its revenue to prepare to build a flagship factory in Finland to meet the demand from global fashion and textile brands for recycled fiber Infini.

    Infinited Fiber Company’s technology transforms cellulose-based raw materials, such as cotton-rich fiber waste, into Infinina, a unique, high-quality recycled fiber with the natural, soft look and feel of cotton. Infini is biodegradable, does not contain microplastics, and at the end of its life, garments made with Infini can be recycled in the same process as other textile waste.

    Petri Alava, Co-Founder and CEO of Infinited Fiber Company “We welcome Theland as a new strategic investor in our circle of partners and believe that their commitment is a further sign of the fashion industry’s strong belief in our innovation. The vast portfolio of brands and cyclical initiatives provide a good foundation for deepening collaboration and securing raw materials for our flagship factories. “

    Zalando Co-CEO David Schneider “We want to be part of a more sustainable fashion industry solution. With an investment in the Infinited Fiber Company, we have begun collaborating with recycling technology innovators and now recycle to just 1% new textiles. We are expanding our industry share of textiles. “

    Zalando has previously collaborated with Fashion for Good, a sustainable fashion innovation platform, and circular.fashion, a Berlin-based startup, to develop the redeZIGN for Circularity capsule collection and collaborate with the Ellen MacArthur Foundation to create a fashion circular. We have accelerated the economy.

    Fiber2Fashion News Desk (KD)

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    Theland in Europe invests in textile company Infinited Fiber Company

    Source link Theland in Europe invests in textile company Infinited Fiber Company

    The post Theland in Europe invests in textile company Infinited Fiber Company appeared first on Eminetra.

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