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    The success of squid games resumes discussions about who should pay for increased internet traffic | Telecommunications industry

    NShe Great success of Korean drama squid game Encourages local broadband providers to take legal action to enforce maker Netflix Help pay for spikes in trafficThe latest flash point in the debate about who should bear the spiral cost of data fueled by the global streaming boom.

    From Netflix’s latest global sensation and livestreamed Premier League football matches Amazon Prime VideoInternet capacity demand has grown unprecedentedly in recent years against bandwidth-wasting traffic when hit online games such as Fortnite and Call of Duty are updated.

    The pandemic supercharged this trend: blockage boredom and telecommuting helped fuel the busiest days of internet traffic ever recorded in British history. Last year, internet usage doubled.

    “Every terabyte of data consumed above current levels costs around £ 50m,” said Mark Allera, CEO of BT’s Consumer Division. “Last year alone, we saw an additional use of 4 terabytes, and the cost of keeping up with that growth is enormous.”

    The overwhelming majority (up to 80%) of daily usage is YouTube, Facebook, Netflix This is Activision Blizzard, a game company.

    Allera has a rule that prevents companies such as BT from passing some of their costs on to the greatest impetus for capacity growth (net neutrality rule that stipulates that all Internet traffic be treated equally) is streaming. It is said to be outdated in the times.

    “Many of the principles of net neutrality are very valuable. We don’t intend to stop players or push them to the limit, but we need more effective demand adjustments than they are today,” he says. “When the rules were created 25 years ago, no one would have imagined that four or five companies would drive 80% of the world’s Internet traffic. They are the services they provide. Doesn’t contribute to. I feel it’s not right. “

    UK fixed broadband graphics

    Last month, UK telecommunications regulator Ofcom announced Started reviewing net neutrality rules In light of changing Internet conditions, policy changes are ultimately up to the government.

    Net neutrality advocates change their basic principles, and Internet service providers ultimately decide to block or limit the speed of some services, quickly tracking other services that pay their fees. , Afraid that it may affect the consumer experience.

    “We very much believe in the free and open internet,” says Jon Lloyd, head of campaign for the Mozilla Foundation. “All content should be treated the same. That’s the principle of net neutrality. I’ve never asked content creators to pay Internet service providers, and I shouldn’t do that now.” The Open Rights Group argues that tampering with net neutrality in the UK can “split the Internet into high-speed and low-speed lanes.”

    Interest in Premier League live soccer matches on Amazon Prime Video has added to the streaming boom. Photo: Clive Brunskill / AFP / Getty Images

    However, in the United States, Netflix and others have paid Internet service providers (ISPs) for years to ensure faster streaming speeds, while in South Korea Amazon and Facebook do. “We didn’t see widespread blockages or containment of the feared traffic,” says Matthew Howett, founder of a telecommunications consultancy.

    Streaming companies claim to pay for content delivered through technology systems that effectively reduce the cost of Internet service providers. Netflix has its own worldwide network of servers, Squid game Or make Bridgerton the equivalent of an ISP’s Internet gateway, reducing the distance data travels to consumers, and streaming giants paying billions of dollars in “transportation costs.” Disney has a separate system in partnership with a technology company called Qwilt, but ISPs also receive fees from that model.

    “Recently, we’ve found that governments and ISPs are increasingly seeking content providers for financial support, arguing that they should be paid to support broadband and 5G deployments,” the streaming industry said. Said an executive. “This is going in the direction of violating the principle of net neutrality, as consumers who buy Internet services from ISPs should be able to reach any endpoint on the Internet, whether or not the content provider pays. I feel. “

    Telecommunications and broadband providers claim that the measures taken during the pandemic proved that net neutrality needed to be revisited. When the school was closed, operators moved to a “zero-rate” educational website. This means that web users will not run out of data or incur charges for access, and will have priority access to BBC Sitesize and Oak National Academy over other learning services.

    “There is an ongoing rule stress test,” says Howett. “The challenge isn’t new. It’s about increasing the profitability and profitability of investors, and they’re looking at revenue opportunities from those major content providers.”

    Motivation aside, the boom in data consumption and the need for capacity management and payments are set to continue at a tremendous pace. According to Communications Chambers, a group of consultants, in 2011, the average household used the Internet to use 17GB of data each month. By last year, that number had averaged 429GB. Disney said in November that it expects “fast-paced” demand for video content to increase tenfold over the next two years.

    “The only contribution that is being made is through what consumers pay, or by us, the network, do you feel it is fair?” Allera says. “There are other business models that require only some modification of net neutrality. We are only talking about the biggest players driving the greatest consumption of content and data. Evolving the principles. I need to let you. “

    The success of squid games resumes discussions about who should pay for increased internet traffic | Telecommunications industry

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