Tesla is the latest participant in the Carpool Karaoke competition

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Chinese consumers applauded on Friday

Tesla Ltd,

TSLA 2.08%

A new seller of karaoke microphones for singing in the car.

The Austin, Texas company ran out of Tesla Mic less than an hour after it began offering a pair of wireless products for $ 188 on its official Chinese website.

Mike works with Tesla software update Released in China on Friday Includes style karaoke tracks and videos on display at the karaoke booth.

The full system with video allows people sitting when Tesla’s car isn’t moving to use it instead of a karaoke booth when relaxing after a day’s trip or taking a break by the side of the road. It is designed.

Tesla faces fierce competition with other EV makers in karaoke-engaged countries, some of which beat Tesla with a similar combination of in-vehicle karaoke software and hardware. I did.

Singing karaoke is one of the most popular entertainment in China, among singers and deaf people. Before the pandemic, Solo karaoke booth It was germinating in malls, libraries and airports in China until the coronavirus dampened activities in public places.

According to research firm iiMedia Research Group, about 500 million people in China used online karaoke services last year.

“We offer a mobile private karaoke room where you can wander the ocean of music and sing to your heart’s content,” TeslaMic reads on the company’s website.

Customers who missed the opportunity to buy Teslamic on Friday will probably have to wait until the end of February, according to a notice on the website.

The videos on Tesla’s official social media accounts show young couples, each with a Teslamic. Sing a Chinese ballad It is called “Little Happiness” in the car parked at the campsite.

But EV pioneer, Tesla is catching up with karaoke.

Supported by Chinese EV makers such as Warren Buffett

BYD Ltd

1211 -9.02%

When

Xpeng Ltd

XPEV -1.41%

We have extensively promoted karaoke setups, including software that simulates the singing experience at a karaoke bar and devices such as microphones and headphones.

49-year-old Jiang Xin, who owns the Tesla Model Y, said:

E’s friend Kevin Shoe, 42, owns BYD and enjoys singing in the car with the doors closed and the windows rolled. “It’s a pretty good way to reduce boredom while traveling,” Xu said. “And you won’t be asked at all.”

Today’s automobiles provide high-tech capabilities and collect large amounts of data to train algorithms. As China tightens control of new technologies, the WSJ is focusing on the risks of Tesla and other global brands that are currently needed to retain data domestically.Screenshot: Tesla China

This isn’t the first time Tesla has tried karaoke.It contains A function called karaoke A few years ago, software for global users played songs and displayed lyrics in the control panel. However, the offering did not include Tesla-branded hardware such as karaoke-style videos and microphones.

Tesla’s promotional video is from Thunderstone Technology Ltd, a Beijing-based karaoke service supplier whose software provides music videos. Indicates that it is provided by. The Thunderstone system is already in use by several other homemade EV brands in China.

“The space in the car provides great privacy for our users and makes it an ideal place for karaoke,” said a Thunderstone spokeswoman. Tesla did not respond to the request for comment.

According to the China Passenger Car Association, Tesla operates an EV plant in Shanghai and sold more than 470,000 cars manufactured at the plant last year. This is about half of the whole world.

This month, the company has since been criticized. Opened a showroom in Xinjiang Uygur Autonomous Region The government’s treatment of mainly Islamic minorities is causing international criticism.

Tesla and China

More WSJ coverage of automakers selected by the editor.

Write in Yang Jie jie.yang@wsj.com

Copyright © 2022 DowJones & Company, Inc. all rights reserved. 87990cbe856818d5eddac44c7b1cdeb8

Tesla is the latest participant in the Carpool Karaoke competition

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