Swell takes in $20M to develop more adaptable headless commerce infrastructure – TechCrunch


Starting an e-commerce business in one of the larger markets like Shopify is an easy process, but the team undulation Models have begun to realize that they can only do business so far.

Swell is working on “headless” commerce. That is, disconnecting the website front end (store front) from the back end where all the data resides, creating a better shopping experience and creating everything in the back. You can update and maintain the end without disturbing the front end.

Remote-first companies provide APIs, storefronts, and dashboards. All of these are tools that can grow in businesses of all sizes. The first version of Swell was a pure API for developers, but the company wasn’t ready to launch, so companies were looking to markets like Shopify, CEO Eric Instagram told TechCrunch.

“The important thing is the quick start that Shopify is good at, but when you try to do more than the basic model, you find yourself stuck,” says Ingram. “We had to build something as easy as Shopify, but it allowed us to grow. Most people can’t afford to build their own backend, so they can do it without spending millions of dollars. I wanted to offer it. “

Swell was an idea that Ingram had about 10 years ago and was born out of his experience with the e-commerce company Digital River and building some of his own business, including the clothing company. He and his team got things off the ground in 2021. Raise $ 3.4 Million in Seed Round..

Almost a year later, the company regained $ 20 million in Series A funding, led by VMG Catalyst and Headline, with the participation of Bonfire Ventures, Willow Growth, Commerce Ventures, and Red Antler. Private investors include attentive CEO Brian Long, Gorgias CEO Romain Lapeyre, Remote First Capital, Product Hunt former CTO Andreas Klinger, Fast.co CEO Domm Holland, and Warby Parker Brian Magida. increase.

According to Ingram, the opportunity to raise additional funding was a bit unexpected, but Swell feels like it’s focusing on small businesses while building an ecosystem and community, such as Commercetools targeting large businesses. We distinguish it from competitors such as Fabric.

Swell’s founding team, from left to right, Dave Loneragan, Eric Ingram, Stefan Kende, Mark Regal, Joshua Voydik. Image credit: undulation

“To solve a problem, it must be accessible to everyone, not just large, big-budget companies,” Ingram added. “Some platforms are good in only one respect, but there are hundreds of others.”

Last year, Swell increased its revenue five-fold, starting the year with 30 customers and then increasing its customer base to more than 1,000 at the end of 2021. We have also created a free community plan. This plan starts payment when the customer starts selling and uses standard and enterprise options.

Ingram will use the new funding to grow Swell’s team from 30 to 100 in the next 12 months and use it for product development, including building an app ecosystem. Planning includes building a framework for third parties to build apps, and allowing customers to own and leverage their own data on the back end. This is difficult for companies building in the market.

“The core functionality will be a configurable database that can be adapted to new use cases,” he added. “The market is rapidly evolving with integration and building apps, and the community needs 10 times more people to reach the next level.”

Swell takes in $20M to develop more adaptable headless commerce infrastructure – TechCrunch Source link Swell takes in $20M to develop more adaptable headless commerce infrastructure – TechCrunch

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