Studies suggest that Americans are still suspicious of EVs


Plugin vehicles are popular in Europe, accounting for 21% of all new registrations in the first quarter of 2022, but less popular in the United States. During the same period, only about 5.2% of US registrations were plugin types (representing hybrid and pure electric vehicles). Despite some progress, despite the industry spending billions of dollars on the development and sale of these vehicles, the overall take rate in North America remains overwhelming.

Avid fans of battery-based powertrains will definitely disagree. But this month, some research was published and Point went home. Autolist Annual electrical survey Earlier this month, the price dropped and effectively outlined why EVs couldn’t make any further progress in the state.

By surveying more than 1,300 American car buyers, Automatic list We have determined that there are several important factors that impede the growth of the segment. Some of the reasons have changed within the last 12 months. However, despite soaring energy prices, people’s general acceptance has not changed much.This was enhanced by Recent JD Power research Twenty-four percent of the 10,030 respondents (surveyed between February and April) reported that they were “very likely” to buy an electric vehicle. However, this represents a slight increase of only 4 percentage points compared to last year. This is due to the flood of battery-powered electric pickups.

The actual take rate is low, indicating a 2.5% increase in EV sales nationwide between the first quarter of 2021 and 2022.

Automatic list It has been suggested that this is due to several important factors — limiting the total electrical range is of utmost importance. Approximately 61% of those surveyed say this is the main reason for avoiding the purchase of electric vehicles. Prices also have an impact, with 50% of respondents saying EVs were simply considered too high. Charging is the third largest item, with 49% citing long charging times and a lack of infrastructure to support the vehicle at levels already available on gasoline (or diesel) vehicles.

Charging and range are of particular interest to anyone driving in the United States or Canada. Americans have historically driven more miles a year than anyone else in the world. This is primarily due to the region’s geography and Dwight D. Eisenhower’s interstate highway system helping to replace rail travel. However, cheap and readily available gasoline and the large number of gas stations scattered throughout the country are not harmful.Therefore, 70% of people Automatic list Charging at home will be a “significant” factor in the decision to buy an electric vehicle, he said.

I think the good news is that as the vehicle continues to improve its battery capacity, range anxiety may diminish. Also, there seems to be little social stigma about owning an EV. Only 3% of respondents suggest that they may not be able to buy an EV because of embarrassment. David Undercoffler, Editor-in-Chief Automatic listSuggested that other problems may be resolved over time.

“Two years have been a long time in the world of electric vehicles, and today’s buyers can choose from more models and have more places to connect them,” he said. “This helped ease pricing and billing concerns while pushing the range to the top of the list.”

from Automatic list:

There are two possible factors that reduce shopper concerns about EV prices.

For one thing, battery technology is getting cheaper and cheaper. In 2019, the average cost per kWh was about $ 157. By 2020, it had fallen to $ 140, according to Bloomberg. By 2023, battery packs are estimated to average $ 101 per kWh, and battery-powered electric vehicles are as cost-effective and profitable as gasoline-powered vehicles.

Most consumers aren’t watching these trends carefully, but EVs have helped to erode the perception that they will cost more.

Second, consumers in 2021 are faced with an ever-increasing number of EVs to choose from. These include the Tesla Model Y, Volkswagen ID4, Ford Mustang Mach-E, and Volvo XC-40 Recharge.

These newcomers aren’t necessarily cheaper than what was available in 2019, but the new additions are closer to the famous gas model than previous electric cars in terms of size, model, execution, and perceived value. is.

This is confusing as outlets literally discuss how EVs are getting cheaper, which means that the latest models are “not necessarily cheap”. To make matters worse, it may not really be affordable in the next few years. Battery prices are set to rise by at least 22% between now and 2026. By itself, it may not sound like the earth is being destroyed. However, batteries installed in all-electric vehicles are often the largest spending per vehicle for manufacturers, and prices seem to have bottomed out for the time being. This may not be a problem if other material prices soar at similar levels (which seems possible), or if people decide in the long run that it’s worth buying a slightly more expensive EV.

“When the model you’re showing looks like a petrol car they already know, car buyers aren’t very price-sensitive about EVs,” Undercoffler said. “So the Ford Mach-E looks more like many other non-electric crossovers in the $ 40,000 to $ 50,000 range, so I feel more value-oriented today.”

“Consumers struggled to get that math to work a few years ago when they saw only a small hatchback that cost $ 40,000 before the incentive,” he added.

But something tells me that this goes beyond the problem of perception. The majority of respondents said they were willing to wait more than 30 minutes to restore a 300-mile distance on an EV, and one-third said they wouldn’t even wait that long. Currently, this can only be achieved via the latest and largest DC fast charging points spotted around the grid. You might believe that this will improve as the technology evolves, but engineers point out that putting the cell under a higher charge load can shorten the life of the cell. .. This is one of the biggest obstacles to all-solid-state batteries.but Researcher, Faculty of Engineering and Applied Science, Harvard University We now believe that it is possible to enable high levels of charging (shortening latency) without confusing the chemistry. The automotive industry is also working on this. But when we’ve been feeding that line for years, it’s hard to believe that a breakthrough is right there.

[Images: JL IMAGES/Shutterstock]

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Studies suggest that Americans are still suspicious of EVs

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