Struggling to win subscribers, Netflix cuts prices in India – TechCrunch

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Approximately six years after Netflix launched in India, global streaming giants are already finding enough customers to pay for one of the most affordable prices in the world. I’m having a hard time.

On Tuesday, the American company further lowered its subscription prices in India, reducing monthly subscription tier costs by at least 18% and up to 60.1%. The Netflix Basic plan allows streaming on any device, but limits the resolution to 480p, but in India it went from £ 499 ($ ​​6.6) to £ 199 ($ ​​2.6).

Netflix Standard has improved the video resolution to HD (720p), allowing two simultaneous viewings, but now it’s from £ 649 ($ 8.5) to £ 499. Netflix Premium, which offers four simultaneous views and streams in UltraHD (4K) video quality, has gone from £ 799 ($ ​​10.5) to £ 649.

This isn’t the first time Netflix has tampered with prices in India. Netflix in 2019, after months of testing Announcing “Mobile Only” Hierarchy in India The world’s first sold for £ 199. Netflix said today that the plan is available for £ 149 ($ 1.96).

India is one of the largest entertainment markets in the world. However, Netflix struggled to create content that would help bring court to customers beyond the small circle of loud Twitter users in the country. So far it has sunk nearly $ 1 billion .. At the same time, Disney’s Hotstar continues to dominate the market without much support from the Twitter crowd, thanks to its much larger local content library and almost all sports streaming rights.

Research firm Mobile Partners Asia estimates that by the end of this year, 89 million individuals will pay for subscription services in India, up from 57 million last year.

Price cuts in India that Netflix didn’t provide an explanation for streaming giants Raised monthly fee In some parts of the world.

Struggling to win subscribers, Netflix cuts prices in India – TechCrunch Source link Struggling to win subscribers, Netflix cuts prices in India – TechCrunch

The post Struggling to win subscribers, Netflix cuts prices in India – TechCrunch appeared first on California News Times.

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