Still from “scream”.
The latest release of the “Scream” franchise will open this weekend to the cinema industry, threatened by a surge in cases of coronavirus caused by the more contagious variant of Omicron.
The December release of Spider-Man: No Way Home was able to counter Covid’s concern that it would be the highest-selling movie during a pandemic. Earn over $ 1 billion And count. However, the debut of “Scream” offers a chance to break the top spot in Spider-Man with four-week weekend box office revenues.
“Scream” has some challenges. Not only is it potentially facing a small number of movie viewers, but more than a decade has passed since the franchise’s last theatrical release.
Rich Greenfield, General Partner of Lightshed Ventures, said:
This movie is the fifth installment payment since the original was first released in theaters 26 years ago. Neve Campbell, Courteney Cox and David Arquette replay their franchise roles with newcomers Melissa Barrera (“In the Heights”), Jenna Ortega (“You”) and Jack Quaid (“You”). The Boys “) will be brought.Cox described the film as a “brand new release” for the slasher franchise. Interview with “Drew Barrymore Show” in May.
According to Comscore, the film is expected to record $ 25 to $ 30 million in ticket sales over the opening weekend. The numbers include Monday holidays. In addition to its legacy elements, the film has the advantage of being in a genre that appeals to young audiences who are willing to head to the cinema in the midst of a pandemic.
According to Comscore, during the health crisis, horror movies such as “Candyman,” “A Quiet Place: Part II,” and “Halloween: Kill” all sold over $ 20 million on their first weekend.
“The horror genre was one of the saviors of the cinema during the pandemic,” said Paul Dergarabedian, senior media analyst at comScore.
A Survey from Gallup Americans between the ages of 18 and 29 watched movies in cinemas more than twice as often as other demographics. There have always been more active movie fans in this age group, but the gap widened during the pandemic.
“More mature viewers are still often at home, and there are genres that have the appeal of their youth,” says Delgarabedian. “Then there are young viewers who want to go to the cinema, and the pandemic really widened that gap.”
Young viewers continue to dominate the audience for horror films, and it’s a safe bet for the studio to show in the theater during a pandemic. The sequel to Blumhouse Productions’ Halloween renewal, Halloween Kills, opened in October 2021 for about $ 50 million. According to data from the Comscore / Screen Engine API, 35% of viewers are 18 to 24 years old, making it the largest demographic group for the movie.
“There are certain types of films that are certainly performing well for different age groups and demographics,” said Greenfield of LightShed Ventures. “That is, if you’re chasing demographics of young teens and young adults like’Spider-Man’and’Scream’ this weekend, it’s going to be relatively good. “
Studios also benefit from making horror movies on a low budget. These movies usually have smaller price tags, You don’t have to earn much to make a box office.. Last year, the estimated production budget for “Candyman” was $ 25 million, with sales of over $ 27 million on the first weekend.according to variety, The estimated product budget for “Scream” was $ 24 million.
“You don’t have to break the bank to make a compelling and horrifying horror movie,” said Delgarabedian. “The dream of an accountant, the dream of a bean counter is a horror movie.”
Paramount Pictures “ The release of “Scream” this weekend may be able to overcome the hesitation of the audience from Omicron variants. However, the original Scream feature didn’t have the same built-in audience on the first weekend.
The Scream Horror franchise has been on MTV for over 20 years and includes five theatrical releases and one television series.
The original “Scream” movie was directed by horror pioneer Wes Craven and released in 1996 on the disappointing opening weekend. It made its debut shortly before Christmas and sold about $ 6 million in domestic box office revenue. That wasn’t what opening studio executives expected, and they almost declared the movie a failure.
“I remember going,’Oh, that’s a shame, this won’t work. It’s very good,” Cox said. Interview with Ringer last month.
But it turned out to have legs. By word of mouth, movie fans have learned that this movie offers a new style of horror. Those watching movies who were familiar with the old slasher metaphor were given a fresh look at this genre.
In the next few weeks, Scream earned more than $ 100 million in domestic box office revenue and eventually earned 16 times the opening gloss, receiving critic praise.
“We rarely see multiples of 16 times,” said Delgarabedian. “This directly reflects long-term playability, big topics and cultural influences.”
After that moment, the franchise expanded and the sequel was released within a year. But that momentum doesn’t last forever.
When “Scream 4” was released in April 2011, movie fans did not appear at the same rate. The film kicked off with domestic box office revenue of $ 18.6 million. This is the franchise’s second-lowest box office revenue, following the slumping release of the original. Dergarabedian attributed its poor performance to the decade that passed between the third and fourth installments.
This time, the number of restarts is increasing. “Scream” wants to attract similar viewers with the success of “Halloween” 40 years after its inception.
“For young viewers, something like’Scream’makes it explosive in the theater, escapes everyday troubles and scares your junk in the cinema with others. It’s a great way to do it, “said Dargara Bedian.
– CNBC Nate Ratner Contributed to this report.
“Scream” is attracting young horror fans and trying to boost box office revenue in 2022
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