Scottish Development International debuts at Intertextile Shanghai

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Scottish Development International, the first government agency to participate in the Intertextile Apparel, brought the best Scottish fabric suppliers to the Shanghai trade fair in the fall of October 2021. Historical culture.

“We are a local government agency aimed at helping Scottish companies improve their international strategy, competitiveness and business opportunities. On behalf of nine Scottish factories, we introduce their products to the Chinese market. I’m excited to be here for the first time to do it. ” Joe Kui, Trade Representative of Scottish Development International Explaining their role in promoting the Scottish brand.

“We describe our Scottish factories and products as having three distinctive features. They are classic, premium and sustainable. In fact, the companies participating here Six of them have more than 100 years of history, including Scottish Lochcarron and Harris Tweed Hebrides. These companies offer the most classic and high quality products, “said Cui. I pointed this out in emphasizing what they believe to be of good quality.

Scottish Development International, the first government agency to participate in the Intertextile Apparel, brought the best Scottish fabric suppliers to the Shanghai trade fair in the fall of October 2021. Historical culture.

These factories take pride in their world-class reputation for fabrics. In short, the product is well-suited to the growing purchasing behavior of millennial consumers seeking product quality, reliability and transparency. This is closely linked to the increase in disposable income and the pursuit of a more premium and luxurious lifestyle, driving the consumption of high quality textiles in countries such as China, the United States and even Europe. Said the fair organizer, Messe Frankfurt. In a press release.

The sustainability of their products has also become an important selling point for Scottish factories that work mostly exclusively on wool. In fact, Lochcarron of Scotland has labeled its product a “fast fashion antithesis,” and according to a global wardrobe audit conducted by Nielsen, wool garments have a lifespan of 50 longer than cotton garments. % Considering that it is said to be long, it is appropriate. On behalf of Woolmark. In addition to this, wool is 100% natural and biodegradable, making it a clear contributor to the circular economy model. On the Ellen MacArthur Foundation’s Material Circularity Indicator, wool has the highest possible score over all other fabrics.

“Our booth was very lively and we met a lot of different buyers. We get a lot of inquiries and give feedback to individual companies to continue follow-ups and negotiations. The fair is definitely here. We have already decided to participate in future editions of intertextile apparel, as it has provided many opportunities for Scottish brands and the response from this edition has given us great confidence in the market. “Cui explained.

Both visitors and exhibitors were optimistic about the future of the Chinese market at the fair. Many have noted the growing consumer demand for premium, high-quality products from both foreign and domestic brands. Product sustainability and traceability, on the other hand, dominated buyers’ requirements. Taken together, these factors provide a bright future outlook for Scotland and other international suppliers in China’s apparel textile industry.

Fiber2Fashion News Desk (RR)

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Scottish Development International debuts at Intertextile Shanghai

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