Samsung heir launches management shake-up

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Samsung Electronics has reorganized its business for the first time in four years to strengthen its push to non-memory chips and artificial intelligence.

The group’s third heir, Lee Jae-yong, began to play an active management role four months later, so a shake-up is coming. Released from prison..

Lee, who was in prison for 19 months for bribing former President Park Geun-hye, is still facing him. Market manipulation charges Linked to the 2015 merger of two Samsung units designed to integrate his controls.

He is expected to meet Samsung’s 5G communications and construction business customers on a trip to the Middle East this week, following a high-profile visit to the United States last month.

After Lee’s trip, Samsung announced that it would build $ 17 billion chip plant In Texas, help Washington expand US chip production. This is the Joe Biden administration’s national security priority.

Lee’s shakeup, outlined on Tuesday, included integrating Samsung’s consumer electronics and mobile divisions. Undertake competitor AppleBoasts a line of fully integrated devices. Han Jung-hee, who is in charge of Samsung’s visual display business, has been promoted to take charge of the new department.

For the past 15 years, TV R & D expert Han has played a key role in maintaining Samsung’s leadership in the global TV market and has helped the Group achieve it. Explosive sales growth During a coronavirus pandemic.

SK Securities analyst Kim Young-woo said, “Since Samsung’s mobile phone division has lost its market share, Han’s TV expertise wants to be used in the mobile phone business, including clamshell mobile phones. There seems to be. ” “They also want to create synergies by integrating devices.”

Kyung Ke-hyun, CEO of affiliate Samsung Electro-Mechanics, Almost two-thirds Of the operating profit of the company.

Samsung is struggling to catch up with Taiwan’s rivals and is working to strengthen its non-memory chip business TSMC In contract chip manufacturing. Non-memory chips are used to process data such as smartphone application processors.

Kyung is a memory chip design expert with experience in chip packaging. “His design and packaging expertise in chip manufacturing could help Samsung focus on building new chipsets for artificial intelligence or autonomous driving,” Kim said.

Immediately after Lee’s dismissal in August, the Samsung Group announced a three-year $ 206 billion investment plan to expand its foothold in semiconductors, biopharmacy, artificial intelligence and robotics.

Samsung’s share price rose 0.66% on Tuesday morning, but fell about 15% from its January peak due to investor concerns over possible microchip oversupply next year and a lack of a clear long-term growth plan.

The company is also facing increasing investor pressure for more efficient capital allocation. Cash pile reached $ 102 billion In the third quarter, the potential capacity of Mega Deal was equal to that of SoftBank’s Vision Fund, a technology investment vehicle.

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