Primark pledges to be environmentally friendly and reduce its impact on the environment

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Reuters API

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September 15, 2021

PrimarkOne of Europe’s largest fast fashion chains, using recyclable materials, making garments more durable and improving workers’ wages, to the environment without raising prices I vowed to reduce the impact.

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As environmental activists select the fashion industry for their heavy use of water and chemicals, major brands are under pressure to adapt their supply chains and address a culture where millions of items are landfilled. I am.

Primark sells more than a billion items a year, including jumpers and jeans, for just £ 7 each ($ 10), and its job is to make sustainable fashion for everyone, not just those who can afford it. He said it was to make it available.

CEO Paul Marchant said H & M Zara We also have plans to improve the use of sustainable raw materials.

Many environmental activists are skeptical of the brand’s green pledge, they believe it is driven by the need for good public relations, and the industry needs broader cultural change instead. Primark says that the size of its size means it can make a difference.

The Associated British Foods-owned Primark started in Ireland in 1969. After that, shoppers who swept the UK at very low prices and packed their clothes in their trademark brown paper bags came out of the store. It is currently in 14 markets, including the United States.

British companies have previously participated in environmental industry efforts, but Wednesday’s statement is the first to announce its own measurable goals.

In this plan, a team of staff will work with factories that they do not own to improve energy efficiency levels and encourage the use of renewable energy. We aim to eliminate disposable plastics and continue to switch to agricultural practices that use less water and less chemicals.

We plan to increase the durability of garments by 2025, make them recyclable by design by 2027, and recycle or make all garments from more sustainable materials by 2030.

In addition to these changes, we also plan to work with factories and rivals that use the same site to improve wages.

Since the collapse of the Lana Plaza Building in Bangladesh in 2013, killing more than 1,000 workers, the situation of workers in the textile industry has been in the limelight, and campaign participants have such low brands like Primark. I’m wondering how to generate a price.

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Primark pledges to be environmentally friendly and reduce its impact on the environment

Source link Primark pledges to be environmentally friendly and reduce its impact on the environment

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