Released in beta today, playground Is a social platform aimed at helping creators discover and develop their communities while allowing creators to monetize their viewers. Already on the website Museum of Modern Art, New York, Comedy host Alexis gay, NS Abolitionist Education Network,Activist Nupol Kiazolu, And malay Virtual dance club.. Currently, the beta version is open to select creators of cultural spaces (art, music, wellness, games, etc.) and community members have a waiting list.
As the daughter of an immigrant Taiwanese-American who grew up in the culturally diverse Santa Fe district, founder Jia Ling Yang understands the value of connecting people. But Facebook, Google Play, E! While working as a freelance creative director for brands such as. As an entertainment, she wanted to help build an online community in new ways. Of course, social media has already created a community, from neighborhood book exchange groups to One Direction Twitter.But living online isolation, that too.
“Instead of scrolling to see each other’s lives, I’m saying, hey, let’s go together. Let’s cook Filipino food together, let’s exercise together,” said Yang.
In its current state, Playground helps users find both online and face-to-face events with cultural institutions and creators. Ultimately, Yang wants Playground to be an all-in-one end-to-end platform for creators to run their business. You’ll be able to manage fan subscriptions, send newsletters, post events, articles, podcasts, and view analytics. , Goods etc. are sold. Yang and her nine-member team are currently developing social tools to help members of the community connect with each other.
“I want to create a forum for discussions among members,” Yang told TechCrunch. “The difference between having an audience that pushes content and having a community is that members can actually interact outside the organizer.”
The all-in-one platform is valuable to creators because it’s easier to manage one account than to operate Discord, Patreon, Eventbrite, Mailchimp, and more. However, there are inherent risks to leaving your entire business to the startup. Still, Playground gives authors complete control over the list of subscribers and contact information, so they don’t rely on the Playground platform to reach their fans.
“It’s really frustrating when you don’t own your community,” Yang said. “Let’s say you build an audience in Clubhouse and the platform is gone, and your audience is only the one who sent you a message on your Instagram DM.”
The platform has a free tier for creators, but you’ll have to pay $ 15 or $ 30 per month to access monetization features such as paid tickets and membership programs, depending on your level of customization.
Image credit: playground
Yang is also looking at how web3 will affect the future of Playground. Since its inception, her company has raised $ 2.3 million in seed funding from Animoca, Sogal, Gaingels and Anomalies. An investor, Animoca, is known for investing in blockchain-based projects, but some of Playground’s target cultural creators have a visible anti-cryptocurrency sentiment. For example, some artists embrace the potential of NFTs, while others are concerned about environmental costs and the spread of fraud in unregulated markets. However, Yang believes that there are communication problems in the crypto world.
“The world doesn’t talk about culture,” she told TechCrunch. “Cultural creators who like the concept of owning their own art, monetizing the community and deciding how to govern the community … these are all the principles that creators are serious about and seem to bridge the conversation a bit. I feel like. A little. “
Yang is interested in Playground’s blockchain-based future, but for now, the platform is focused on onboarding creators and community members after the beta release.
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