For the first time since designer Kenzo Takada Resignation From his label Kenzo of the same name in 1999, Japanese designers rerun a Paris-based brand known for its multicultural spirit and energy. Nigo, one of the first streetwear superstars and a sought-after collaborator with multiple brands, was appointed artistic director of the house by Kenzo’s parent company LVMH Moet Hennessy Iviton on Wednesday.
The announcement comes after two years of artistic steering of the brand after Felipe Oliveira Baptista departed in June. Takada’s death From the 2020 Covid-19 complications. This is part of a series of activities by LVMH Pucci’s new designer This month, I recently became a minority investor in former Celine designer Phoebe Philo. The long-awaited solo label, And shows an increased sensitivity of the group to the power of hype culture.
Nigo, a favorite of Kenzo’s founders, uses only one name, Best known for his brand A Bathing Ape, Or vapor. He opened the first T-shirt shop in Japan in 1993, and his camouflage pattern helped build the fame of streetwear. They were formed in Tokyo outside Vape before the lines appeared outside Supreme in New York.
In a news release, Nigo not only entered fashion in the same year that LVMH acquired Kenzo, but also pointed out that it was born in 1970. “It was the year Kenzo Takada opened his first store in Paris. We graduated from the same fashion school in Tokyo.”
And like Kenzo, Nigo has a creativity view rooted in “understanding of many different cultures.” He said taking over the brand would be “the biggest challenge in my 30-year career.”
Nigo launched a new brand called Human Made in 2010, sold 90% of Bape’s stake to Hong Kong fashion conglomerate IT in 2011, and officially resigned in 2013. He then joined Uniqlo as the creative director of the UT collection.
His many years of partnership and capsule collaboration — founding the Billionaire Boys Club and Ice Cream with Pharrell Williams, collaboration with Adidas, Coca-Cola, Mac Cosmetics and Kanye West Kaws — Gradually, he joined another ardent collaborator, Virgil Abloh.
Indeed, Mr. Abloh Told Vogue Nigo was “one of the first real mentors I was involved in fashion.” It’s no wonder he chose Nigo as his first official collaborator when Abloh acted as artistic director of menswear at Louis Vuitton in late 2019. Together they made a large checkered tailored suit and added a melting motif to the bag with the clashing logo. LVMH executives took note.
Kenzo is a sustainable fabric Calm aesthetics.. (His predecessors Carol Lim and Humberto Leon were the founders of the boutique opening ceremony that ran Kenzo from 2011 to 2019, with contemporary pricing and a more streetwear feel. Brought to the brand.)
In a statement, LVMH Fashion Group Chairman and CEO Sidney Toledano said, “With the advent of highly talented Japanese designers, we can write a new page in the history of the house built by Kenzo Takada. It will be like that. “
Nigo will start in Kenzo on Monday, a week before Paris Fashion Week begins.
Nigo Appointed Kenzo Artistic Director
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