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    Neonyt’s Fashionsustain Frankfurt with a focus on sustainability and retail

    In line with this season’s setup theme changes, Neonyt’s international conference format, Fashionsustain, adapts the new format of the Frankfurt City Edition event to the current legislative framework and presents a compact, topic-focused lineup. Ready to do January 19, 2022 for sustainability, supply chain and retail.

    In the Hybrid City Edition, a three-day conference will host a limited number of guests at the Danzig am Platz event venue in central Frankfurt, with livestreaming. From 11:00 am to 2:00 pm on January 19, 2021, industry insiders will shed light on the current challenges facing the fashion industry with keynotes, in-depth research and panel discussions, and valuable forecasts and solutions. Providing a plan, Fair Organizer Messe Frankfurt said: Press release.

    “It’s the neuroscientist Dr. Maren Arner who starts rolling the ball, and the keynote is entitled” Change Your Way. ” The focus here is on the gap between attitude and behavior. It’s a scientific phenomenon that consumers are increasingly talking about in studies that consumers value sustainability and are willing to spend more on sustainable products, but in other studies prices are Of the most definitive purchasing criteria, it is still confirmed to be one. This means that their actual consumer behavior has not reached their good intentions. Dr. Maren Arner will show you how to manage this dilemma and how to reprogram our brains from helplessness to sustainable behavior, “the release added.

    In line with this season’s setup theme changes, Neonyt’s international conference format, Fashionsustain, adapts the new format of the Frankfurt City Edition event to the current legislative framework and presents a compact, topic-focused lineup. Ready to do January 19, 2022 for sustainability, supply chain and retail.

    Subsequent deep dives with Karin Ziegler of Blutsgeschwister and Lutz Dietzold of the German Design Council on why she behaves differently than people intended and how our own attitudes reflect our behavior in the future. think. Federal Ministry of Economic Cooperation and Development Sebastian Herold joins Axel Schröder of Tchibo GmbH and Hannes Weber of Fondof to discuss the position two years after the launch of the Green Button and how much progress has been made in due diligence obligations. From a company perspective and how this development will continue.

    The fact that brands are unaffected by the gap between attitude and behavior is evidenced by Flip’s Christian Salewski, who began his research. The story of his insight Sneaker Hunt – What about our old shoes? , He takes a peek behind the scenes of one of the hottest discussed videos in the industry last year: along with media such as NDR, Die Zeit-famous celebrity Flip reveals the truth behind sneaker recycling. He made it clear that it wasn’t always recycled as the brand says.

    Fashionsustain City Edition concludes with a panel discussion entitled Sustainability at the point of sale – how do you explain to your customers? Representatives from Like a Bird’s Tanja Kliewe-Meyer, EK Service Group’s Marco Schütte, and Handelsverband Hessen, an industry group in Hessen, Germany, will discuss how the retail sector can communicate knowledge and help raise consumer awareness. And what does that mean for rejuvenation in the city center?

    The conference is aimed at a professional audience and will be held as a face-to-face event in German. Live streams are available in German and English. B2B visitors and journalists can pre-register to participate directly on the website. This event will be held in accordance with the German “2G +” rules. This means that only those who have been fully vaccinated or have recently recovered and tested can participate. Participants are requested to bring the necessary documents as proof.

    Fiber2Fashion News Desk (RR)

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    Neonyt’s Fashionsustain Frankfurt with a focus on sustainability and retail

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