Marc Lore plans to expand Wonder Group’s food delivery business in the United States

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Wonder van parked outside the customer’s house. Each wonder vehicle has one chef who prepares meals before bringing them to the front door.

Source: Wonder

Whether Americans are ordering light meals from a local fast food chain or want the comfort of a living room to make them feel like they’re eating in a five-star restaurant, Mark Roar redefines home dining. I want to ..

The entrepreneur finally announces his latest e-commerce venture: some food trucks, some ghost kitchens, DoorDash When Uber Eat rivals.

Former head of Wal-Mart’s US e-commerce business worked with Scott Hilton, Wal-Mart’s chief revenue officer for digital divisions, to debut the Wonder Group, Lore wrote in a LinkedIn post on Tuesday. rice field. Lore is the CEO of Wonder Group, and Hilton is the CEO of Wonder, the division that oversees the fleet of trucks with kitchenettes within the holding company.

Reported by CNBC About the relationship between Lore and Hilton Wonder in May when the business was running in stealth mode in a wealthy town in Westfield, NJ. Later, the duo launched a delivery service for a local restaurant called Envoy, which is very similar to platforms such as Grubhub and Seamless. The two businesses are operating in parallel within the Wonder Group.

“It’s really a one-stop shop for all cooked foods,” Lore said in an interview with Zoom. “And we think there is a real chance to win a winner in this market …. you really don’t need another app.”

Next year, Lore and Hilton will take Wonder and Emboy to Westchester County, New York, parts of Connecticut, northern and central New Jersey, and parts of New York City. Their ultimate goal is to target densely populated communities and expand nationwide. According to Lore, the company plans to roam the northeast with 1,200-1,300 mobile kitchens next year, triple that by 2023. To date, about 60 mobile kitchens are in operation.

“On-demand home dining”

Hilton’s vision for Wonder is to make American homes available to freshly prepared dishes prepared by top chefs across the country.

The idea is that someone living in northern New York can order the famous cheesesteak sandwich for Fred’s meat and bread based in Atlanta. Alternatively, someone in New Jersey can order a wood-fired Margherita pizza from Los Angeles-based Nancy Silverton’s Pizzeria Mozzarella. Wonder has partnered with select restaurant owners such as Bobby Flay and Jonathan Waxman to have exclusive rights to recreate items on the menu.

“In short, Wonder is a food and technology company,” Hilton said in an interview. “It’s an on-demand home meal.”

Wonder also wants customers to receive food when they are hot. Therefore, when the driver arrives at the destination, the last meal is ready in the van equipped with kitchen appliances. Each wonder van has one trained chef on board and is dedicated to one restaurant.

Materials are prepared in a large central kitchen, packed and then distributed to a small kitchen hub. Wonder vehicles access this hub throughout the week.

So far, according to Hilton, business in Wonder’s food markets has been driven primarily by word of mouth. He said the wonder van with the company logo on the side acts as a roaming sign.

Wonder currently works with 17 restaurants and serves approximately 17,000 households in New Jersey. With the addition of restaurant options to the platform, users are more likely to return to Wonder to order dinner, Hilton said. The company will also soon expand to serve breakfast and lunch. Recently, after getting a liquor license, he debuted a selection of desserts and added cocktails.

Wonder and Emboy are getting out of stealth mode as more and more Americans get used to eating at home during a pandemic. Some consumers prefer to cook their own meals, while others prefer takeaways and deliveries from their favorite restaurants. Experts expect some of these actions to continue, even if Covid is afraid to ease.

Indeed, food delivery is a difficult business to make money. DoorDash, for example, has seen a surge in sales over the last few months, but remains unprofitable.Its net loss It has more than doubled in the three months leading up to September 30th. And Uber, a ride-hailing service company, has long lost money in the Eats division.

Emboy, in particular, uses its own fleet of cars and drivers that are separate from Wonder.

According to Hilton, Wonder’s advantage over other food delivery platforms is that it only serves homes in areas set up to make multiple deliveries in a single trip to prevent drivers from running “empty”. Is to provide. He added that the company prepares large food items in its central kitchen, which helps keep food costs lower than restaurants.

According to Lore and Hilton, Wondervan needs about $ 100 an hour to reach the break-even point even in the evening.

One page of Netflix playbook

Lore, who co-founded Jet.com before it was sold to Wal-Mart, said Wonder’s strategy was a bit like fetching a page. NetflixContent playbook.

“We want to lock all the best proprietary content,” he explained. “All the well-known chefs, that is, all the great restaurants, basically want to lock it and limit it to Wonder.”

“We know there will be competitors someday, but all the best content is pre-locked,” Lore said.

The Wonder Group recently raised venture capital from investors such as NEA, Axel, GV, General Catalyst and Bain Capital, Lore said. The company refused to provide the total amount of funds. However, those familiar with funding said they have raised more than $ 500 million so far.

Since leaving Wal-Mart earlier this year, Lore is now part of the NBA’s Minnesota Timberwolves along with former baseball star Alex Rodriguez.Vision Capital People, a duo venture company Looking to make other bets on digital commerce.. Meanwhile, Lore is working on the construction of a future so-called utopian city called Telosa.

However, Lore said he had committed all of his “business” work time to the Wonder Group.

“I feel like I was shot from a cannon …. I was pouring in all these ideas,” Lore said of his time since leaving the Big Box giant. “”[Wonder] There is really an opportunity to change the way we think about food, the way we eat. “

Marc Lore plans to expand Wonder Group’s food delivery business in the United States

Source link Marc Lore plans to expand Wonder Group’s food delivery business in the United States

The post Marc Lore plans to expand Wonder Group’s food delivery business in the United States appeared first on Eminetra.

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