Kim Kardashian’s Skims is Now Worth $3.2 Billion

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Nevertheless Controversial origin, People can’t get enough skims. Kim Kardashian’s shapewear brand is now worth $ 3.2 billion after doubling its reputation and raising $ 240 million from investors.

“This latest round [of funding] We can focus on delivering more innovations and solutions to our customers, making them even more reliable resources, “Kardashian said in an email. Bloomberg.

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When released in 2019 (after some dramas, including the original name Kimono) Recognized that people are culturally insensitive) Skims was mainly billed as a brand of shapewear and underwear. The sculpting bras on this line sold out quickly, but were wisely expanded to include cozy loungewear such as hoodies, matching sets, sweatshirts and slippers at the start of the pandemic.

ReportedlyCurrently, shapeware accounts for less than 20% of sales, and underwear accounts for the majority of the business. Kardashian is clearly passionate about her brand’s continuous promotion throughout social media channels and her own work. Her promotion is clearly paying off as the brand expects sales to grow 90% to about $ 275 million last year and reach $ 400 million by 2022.

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As Bloomberg reports, the brand is busy planning partnerships and activations to boost hype and excite shoppers as they turn to the global stage. Skims’ limited edition collaboration with Fendi, which dropped in October, generated over $ 3 million in sales within 10 minutes of its release. According to Jens Grede, Kardashian’s business partner and CEO of Skims, most of the demand for logo-rich items, such as $ 395 swimwear and $ 4,200 leather dresses, comes from outside the United States via Bloomberg. was.

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Skims will also be active worldwide at the Winter Olympics in Beijing next month. Similar to last year’s Tokyo Olympics, the brand will once again wear loungewear and underwear to Team USA. “We are continuously working on collaborations, partnerships and events,” says Grede. “I will come more.”

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In April 2021, Forbes revealed: Kardashian Skims, KKW Beauty, income from real estate, various backdoor deals, her many years of E!Reality show Keeping up with the Kardashians..

As Kardashian mentioned in an interview with Forbes in 2016, when she first appeared on the cover of a publication, it was “not bad for an untalented girl.”

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