Study by McKinsey & Company For general e-commerce activity in Africa, consumer spending will exceed $ 2 trillion over the next three years. Much of this spending is on importing goods, mainly It is influenced by consumer demand and the position of Africa’s leading e-commerce platform.
Afri ClaireFounded in 2016, the Côte d’Ivoire startup is one of the few platforms to drive product exports.this Raised $ 6.2 million before the Series A round while rebranding to ANKA, a SaaS platform. Launched for sellers in partnership with DHL and Visa Last april..
Moulaye Taboure Launched Afrikrea in Cadry Dialo When Luc B. Perussault Diallo Based in Africa, as a marketplace for inspiring fashion, clothing, accessories, arts and crafts. Last year, Afrikrea said it served more than 7,000 sellers from 47 African countries and buyers from 170 countries...
After some research, the founders found that these sellers were also involved in other channels such as websites and social media. For them, it makes sense to build another platform — Anchor — Where you can be a merchant with an omni-channel dashboard monitor Sales and inventory on all these channels, including Afrikrea, social media and websites.
Other features such as a customizable online storefront, payment links, access to various payment methods and logistics have been added to the platform’s appeal to Afrikrea merchants. Its appeal has spread to the company itself, and the name has changed, even though the market has recorded 250% year-on-year growth since its launch.
“The main goal behind it is to now reflect our much greater purpose and mission. We also serve people in the fashion industry, not just those in the fashion industry, but in any industry that wants to export African products. That’s why we offer a much larger product, “CEO Taboure told TechCrunch in an interview.
Afrikrea has become one of the features of the ANKA website. Others include a customized online storefront (such as Shopify). Linked To sellers’ social media platforms and marketplace channels (Stripe, Gumroad, PayPal, etc.). Access to ship goods by DHL. Receive payments in various currencies (including options to buy now and pay later).
“That is, wherever you sell on social media, the Afrikrea marketplace, or your website, All The end result is one dashboard, “says the CEO. “You can manage All Your order and one wallet will be paid to withdraw your money simply. “
ANKA is free for sellers to fill out product catalogs and generate payment links... but, When the seller decides to accept the payment or start using the software to make the sale, they pay €10 (~ $ 12) to access monthly service.. Also, the seller pays €Platform Shipping or Website Hosting Service Prepaid 10 (~ $ 12)..
Taboure told TechCrunch that about 40% of its more than 13,000 subscribers don’t use the marketplace. To them ANKA helps generate payment links for use on other channels and for processing orders from other channels.. He said the company is building mobile applications to make the process smoother.
Having swallowed Africa’s merchant base, ANKA has sellers from 47 of 54 African countries... ANKA also said that more than 80% of sellers are female and have made an average of 50% revenue since joining the ANKA community...
The platform also records over 700,000 visits from buyers who have traded over $ 35 million on the platform... In the statement, ANKA said that these buyers came from 174 countries, the majority of which base In Europe and North America.. According to Taboure, buyers mainly From France and the United States. They make up 90% of ANKA’s sales.
The growth of e-commerce in Africa over the last decade Led by Companies such as Jumia, Takealot, Mall4Africa.. In 2015, Mall for Africa formed a partnership with DHL Launched DHL Africa eShop With the logistics giant four years later..
However, due to the recent struggle from devaluation to the withdrawal of investors, startups have become Take an extended pause (Although it claims to be reassessing) raises new questions about the feasibility of several e-commerce models in Africa.However Taboure, on the contrary, serves the market and believes his company is protected from such events...
“Most e-commerce attempted so far is that Africans are trying to buy outside. Yes, then the currency and logistics issues are completely different... We are the opposite. We are trying to get Africans to make money in foreign currency. So, to be honest, it’s like we’re working in two different worlds, “he said.
“we are perhaps One of the few startups I haven’t tried just To get Africans to spend money and buy more. We really want to help them make money globally and create value on a global stage. IdeallyIn this way, we are contributing to solidifying the economy in multiple ways. “
In an interview with CEO last year, TechCrunch advertised ANKA as the continent’s largest e-commerce exporter startup, claiming it ships more than 10 tons of cargo a month from Africa. This kind of number is good for investors — in the case of ANKA, the e-commerce tycoon is Joseph Tsai..
Alibaba executives and millionaires joined the round together BESTSELLER Foundation, Its chairman is one of the largest shareholders of both ASOS and Zalando.
Influential company with a focus on French venture capital and Africa Investors and Partenea (I & P) led the round. In a statement, its co-CEO Sebastien Boye stated that I & P invested in ANKA because it is at the heart of his company’s strategy.
Other investors include VestedWorld, Enigmo, Groupe Prunay, Rising Tide Africa and SAVIU Ventures, the leading investor in ANKA’s seed round. In total Lofty Inc Capital And other local investors are backRaised $ 8.1 million..
“I’m very happy to have some VCs in the round, but some entrepreneurs are already doing what we’ve done. That’s what we’re very proud of and building the round. Focuses on having very intentionally in doing The best people at the table to help our growth. “
According to the company, prior to the Series A round, it will help build SaaS mobile infrastructure and further product development...Anchor also, Hire talent Join a team of 30 people on four continents across technology, finance, sales and marketing..
Ivorian e-commerce startup ANKA, formerly Afrikrea, raises $6.2M pre-Series A – TechCrunch Source link Ivorian e-commerce startup ANKA, formerly Afrikrea, raises $6.2M pre-Series A – TechCrunch
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