According to a press release from the organization, this study analyzed data on online sales in 2019 and 2020.
E-commerce sales have increased consistently over the past few years during the holiday season, and this trend is expected to continue in the current calendar.
According to a recently released predictive analytics report from Omni-Channel Inventory Management and E-Commerce Solutions, India’s e-commerce sales in 2021 were $ 52.57 billion in 2020, a significant increase from $ 40.44 billion in 2019. It is estimated to be up to $ 84 billion. Provider EasyEcom. This survey analyzed data on online sales in 2019 and 2020.
Growth continues in the face of months of blockade, with e-commerce retail sales expected to grow 32-68% from last year’s figures to $ 11-14 billion in this holiday season alone. increase.
With a global pandemic imminent, e-commerce in the country surged 66% in retail during the holiday season last year. In 2019, total online celebration revenue was $ 5 billion, but in 2020 it increased to $ 8.3 billion due to restrictions on offline services in the first series of national blockades.
In recent years, electronics has emerged as a major category in this area, accounting for 34% of total product value (GMV) of total e-commerce sales in 2020. This is followed by fashion and apparel (26%). ), Food and groceries (24%), furniture and appliances (5%), increasing user base from Tier-2 and Tier-3 cities.
Fiber2Fashion News Desk (DS)
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India’s e-com sales in 2021 are ready to record $ 67-84 billion: EasyEcom
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