As a recruiter, I met and interviewed hundreds of candidates who didn’t know who they were.
Without a personal brand, candidates have a hard time answering the question, “Tell me about yourself. Who are you?” They have no idea who they are, what their strengths are, and how they can add value to the company. They present their resume, which they believe is the key to the success of their career. In some respects, your resume still has its uses. But today’s job market needs more than a resume to stand out in the crowd.
According to Serinda Costa:
“Personal brands are basically a golden ticket for networking with the right people, being hired for a dream job, or building an influential business.” She said, “With a strong personal brand. By exposing your desired audience to your vision, skill set, and personality in a way that is strategically aligned with your career goals, you can stand out in an oversaturated market. “
Personal brands open up your world to more career opportunities that you’ve never experienced on your resume alone.
What is your personal brand?
“Personal branding is a way to clearly market your uniqueness.” — Bernard Kelvin Clive
Today, the employment market is extremely competitive and in a difficult situation. Having a great resume allows you to go so far because everyone has a resume, but no one else has your clear personal brand! It’s your personal brand that sets you apart from anyone else, and that’s what people buy, you.
Your personal brand is your mark in the world. It’s the way the world sees you with the people you interact with. It’s your legacy — it’s more important than a business brand because your personal brand lasts forever.
I coached people with very successful careers, and they suddenly realized they weren’t having the opportunity or talking to them in their next role. Come to me They have what I call a “career meltdown”, all because they don’t have a personal brand.
Personal brands help you become aware of your differences and your uniqueness. It allows you to position yourself prominently from the pack, especially among other potential job seekers.
Don’t get me wrong, with a great resume Great LinkedIn profile Is important. However, there are a few steps you need to take to create a CV and LinkedIn profile that matches who you are, the value you bring to the market, and your personal guarantee that you will deliver results.
Building your personal brand is about presenting what makes you strategically, creatively, and professionally. Knowing who you are and the value you bring to your table will allow you to be more informed, agile and adaptable to the changing and dynamic world of work. This is a way to avoid a series of career collapses.
Your personal brand is essential to the success of your career
In her article, “Why Personal Branding Is More Important Than Ever,” Caroline Castillon outlines the main reasons why personal brands are essential to a successful career.
According to Castrillon
“One of the reasons is that it’s more common for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers are in the hiring process. We use social media to screen candidates, and 43% of employers use social media to check current employees. “
When you want to check candidates and coaching clients, the first thing you do as a recruiter is to search for them on other social media platforms such as LinkedIn, Facebook, Instagram and Twitter. Your digital footprint is a window that emphasizes who you are to the world. If you can’t control how you want to be seen, you’re making a big mistake because it’s up to someone else to decide who you are.
As Amazon founder Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”
In her book BecomeMichelle Obama writes about the importance of having a personal brand and her journey to define her personal brand. She wrote it:
“If you don’t go out there and define yourself, others will quickly and inaccurately define you.”
When you have a personal brand, you are in control. You know exactly what people say about you when you leave the room.
The magic of personal brands is that you have control over how you want to be seen in the world. Your self-confidence and self-confidence allows you to take advantage of opportunities and make informed decisions about your career and your future. You no longer experience career collapse or frustration at the crossroads of not knowing what to do next in your career or life. With a personal brand, you have the focus, clarity, and strategy to move forward for future success.
Creating your personal brand doesn’t happen overnight.It requires a lot of work Introspection.. You are expected to get out of your comfort zone many times instead of once.
The good news is that you spend more time Outside your comfort zone, You will love being there more. Being outside your comfort zone is where you can test and fine-tune the feasibility of your personal brand.
5 Key Steps to Creating a Personal Brand
These five steps will help you create a personal brand that delivers you the results you want in your career and life.
1. Set personal goals
What do you want to do in the next 5 years? What will your future self do in the next 5 to 10 years? What is important to you? If you can answer these questions, you are on the right track. If not, you need to start thinking about them.
2. Create your own value proposition
Ask yourself the following four questions to create your own value proposition.
- What is your personality? What benefits do you offer to people?
- Who are you and why do people enjoy working with you?
- What do you do, and what do people want you to do for them? How do you solve their problem?
- How is it different from other people like you?
Answers to these questions will give you the information you need to create your professional story, which is an important step in creating your personal brand.
3. Write your professional story
Knowing who you are, what you want, and the unique value you offer is essential for you to create your professional story. People remember the story. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people remember about you.
4. Decide which platform will support your personal brand
Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. From a professional standpoint, having a LinkedIn profile and a CV that reflects your brand is key to your positioning of role opportunities. People will connect with you because they will love the story you are telling.
5. Be recognized by sharing your knowledge and expertise
A great way for you to promote yourself is to share knowledge and help others. This is the place to prove that you know yourself and gain exposure in doing so. This can be done through social media, writing, comments, videos, joining a group of experts, networking and more. Find your own style and uniqueness and use it to attract clients, opportunities, or desired jobs.
The importance of having a personal brand never goes away. In fact, it’s the only way you can be outstandingly unique in a complex and changing world of work. If you don’t have a personal brand, someone will do it for you. If you do this, you will lose control and you may not like the stories they create.
It takes time and investment to stand out from others. Most people cannot make their own changes. This is a viable option for considering hiring a personal brand coach.
As a personal brand coach, my passion is to work with clients to create a personal brand. I love the fact that we can work together to create a personal story that exactly defines what people say when they leave the room.
Other people’s stories
Listening to others is a great way to learn. In his article 7 TED talks about personal branding, Rafael Dos Santos presents the best Ted Talk where speakers share stories about “reasons,” “what,” and “how” of personal branding. ((GuidedPR: 7 TED talks about personal branding)).
Take a moment to hear these speakers share stories and ideas about personal branding. You will definitely learn a lot about how you can define yourself and start your journey to control your professional and personal life.
Your personal brand is arguably the secret weapon to the success of your career. As Michelle Obama said
“Your story is what you have and what you always have. It’s what you own.”
So own your story. Embark on a journey to create your personal brand that defines who you are and emphasizes your uniqueness and the value you offer to the world.
Featured Photo Credits: Austin Distel via unsplash.com
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