How to Create a Modern, Functional and Profitable E-Shop for Business


As commerce is increasingly moving online, the task of creating an agile and appealing e-shop becomes the main target for many retailers. In our article we go through the principal benefits of having a “working” online store that will attract customers and cement their loyalty.

Why Businesses Need E-Shops?

The last twenty years have seen many businesses moving their operations online. It has not always been about saving costs on running an offline store. Arguably, nothing can beat the human interactions, so for a while e-stores were seen merely as an extension of an offline business. Their principal aim was to target the audience out of the physical reach of a shop owner.

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Example: there is a lingerie shop in Llandeilo, South Wales (UK) that can be visited by the locals. However, the lingerie is hand-sewn and is so pretty that it makes sense to run a website to help people from other Welsh counties and the whole of the UK to order this beauty.

Little by little, though, businesses began to attend to their books and realized that it was more profitable to run an e-store from the start. Here they came across two terms that we need to clarify before we move on.

E-shop is an online store that customers can visit anywhere in the world. Setting an e-shop is relatively easy, no matter how large is the nomenclature of goods.

E-commerce is the mechanism of the e-shop that facilitates the transfer of money and data to execute transactions.

Figuring e-commerce options may be tricky due to a variety of payment methods and certain paper documents that are still required from an e-shop owner. Some companies now provide ready, tailor-made solutions, e.g.

Experts define the following e-commerce models that may be applied by an e-shop:

B2B (international wholesale chains, like METRO CC);

B2C (traditional shops that acquired online outlets, e.g. H&M, NEXT, etc.);

C2B (a business buying products from consumers. e.g. a database of musicians or freelancers available for browsing by companies);

C2C (an e-shop that acts as an exchange of goods between customers, e.g. eBay);

Dropshipping (a third party creates a “shop window” for goods that are manufactured and shipped to the customer by the producer);

Crowdfunding (a platform offers the facility to fund a cause, e.g. Kickstarter);

Subscription (a platform offers to re-purchase the content for a monthly fee, e.g. Netflix).

The years 2020-2021 have seen a surge in online transactions, and the figures are likely to rise as more businesses embrace online trading. The benefits of e-stores are clear and certainly outdo the traditional offline outlets:

Round-the-clock availability: customers come to website throughout the day from every corner of the world;

Low cost: the investment into an e-store will always be lower than in an offline shop;

Advertising: even if the business does not plan to develop their online operations, having an online presence today is a must. And it’d better be a good, professionally looking website.

Comfortable transactions: companies today focus on delivering quick and easy solutions for payment processing.

The good news is that both e-shop and e-commerce can be created and fine-tuned to suit every business needs. So, what do businesses need to bear in mind when planning to set an e-store?

Setting Up Online Trade with Shopware

In the past, businesses used to hire agencies or freelance web developers to create a webstore from scratch. This usually cost a lot of hard graft and a hefty sum of money. The availability of open-code platforms, like WordPress, allowed to move the development in-house. Various e-commerce plugins helped to organize transactions and the data. The problem is that not all plugins and themes are mutually compatible.

Shopware, a specialized e-store building platform, has been pushing businesses online since 2000. This is an all-in-one solution that allows companies to quickly leverage their growth potential with flexible e-commerce solutions.

The following are the advantages of Shopware that set it apart from competitors:

  • improved client relations through advanced frontend features: a sleek design, an intuitive interface, an improved usability, better conversion rates;
  • flexibility of structure: the old site can be easily moved to Shopware and integrated with necessary extensions;
  • advanced and future-proof backend functionality (SSL certificates, databases, ect.);
  • endless opportunities for international marketing.

Our company specializes in Shopware development. Our team of experts will audit your existing business and provide a roadmap for moving online or improving the operations. We will then ensure your business receives 24/7 maintenance and support to make the most of online commerce.


Shopware, the leading e-commerce software developer, is powering over 100,000 companies. Start using it now to better manage your products, to reap the benefits of online commerce, and to improve your customer service. Call us now to book your e-store audit.


The post How to Create a Modern, Functional and Profitable E-Shop for Business appeared first on California News Times.

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