How to Build Your Sphere of Influence to Level Up Your Real Estate Game.


The most important aspect of becoming a sustainable, successful agent is developing a strong “sphere of influence”. Spheres of Influence are about a more specific way of thinking about all the people you can touch and influence with your marketing efforts and activity online. When you learn how to expand your own, you will begin to make a lot more progress in growing your Real Estate game.

Before you start digging into your experience, skills, and past work performance, you should consider developing a sphere of influence to maximize your potential for growing a successful real estate business. Read on from this post to learn about how to build your sphere of influence real estate.

Network Like Crazy

As a real estate agent, it’s extremely important to network at events, clubs and other venues. You want to be on top of the latest deals and market trends, so attending events open to the public will help you stay on top of your game.

Also, meeting new people will provide you with potential referrals and clients. Some great places to network are Chamber of Commerce meetings and networking events like REIAC (Real Estate Investor Association of California) meetings or REIA (Real Estate Investor Association) meetings.

Get Certified in Your Field

Your sphere of influence will grow as you become more educated about the field – both for yourself and for others. Plus, it demonstrates confidence in your abilities, which is attractive to those around you. There are a number of certification options available from the National Association of Realtors (NAR), including a virtual certification program.

Identify who has the power to do what you want them to do. You can do this by using the 80/20 rule and asking 20% of people for 80% of your needs. Start off with those who have the most power and then move on to others as time goes by. This will help build your “network” and will be very helpful in dealing with tough situations later on in your career.

Identify Your Sphere of Influence

The first step to leveraging your sphere of influence is identifying all the people who fall into this category. You might be surprised at how far-reaching your sphere extends. Some people will be prominent such as close friends, family members, and business associates.

Others might surprise you when they come to mind, such as a former teacher or mentor, past employer, co-worker, or even someone you meet while attending a conference or networking event.

Reach Out To Them

Start by sending an e-mail message out to all the people in this category, offering to share what you have learned about real estate investing so far. Most will not respond with anything more than “thank you,” but don’t let that discourage you! Remember that bringing up the topic of real estate investing is still a big step for building your real estate game.


There is no magic wand or secret formula for success in the real estate industry. The best way to boost your success is by consistently doing what works best for you.

Most real estate agents have a hard time maximizing their commission because they simply haven’t taken the time to build and grow their sphere of influence. But if you do decide to take action now, you’ll be better equipped to succeed, especially since these are all things that you can implement with your existing contacts.


The post How to Build Your Sphere of Influence to Level Up Your Real Estate Game. appeared first on California News Times.

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