The Covid-19 pandemic continues to impact the mobile app ecosystem, according to the next year’s retrospective, announced today by app intelligence companies. Sensor tower.. In the early days of the pandemic, the use of many apps increased rapidly, such as apps focused on online shopping, entertainment, business, education, and more. Since then, much of the world has been opened, but the status of the app store has not returned to normal. New reports have been found that some app categories still have downloads well above pre-pandemic levels, while others have not yet fully recovered.
Not surprisingly, the travel app was hit hard by the pandemic as countries closed their borders to visitors and tourists and the face-to-face event was cancelled. In addition, the rise of remote work has reduced the need for ride-sharing apps and more related to daily commuting. The travel and navigation app categories combined had the greatest pandemic damage, with April 2020 installations down about 40% compared to 2019 totals.
It is clear that the travel category as a whole is still alive and dead due to the decline and surge of Covid. For example, as things began to be reviewed in the summer months, travel apps began to grow back. By the peak of summer travel in July 2021, the travel app had almost reached the 2019 average, according to the Sensor Tower. However, with the advent of Omicron variants, travel apps have seen their profits begin to settle. As of December 2021, travel apps were down 14% again compared to 2019 levels, while navigation apps were down 22%.
Other app categories are less affected by the daily struggle against Covid’s surge and may instead represent a long-term changing trend. Business apps are an important example. The number of installations in this category is still high, as many companies are adopting full-time remote work, or at least delaying plans to return to the office due to the surge in Omicron. Overall, business app download growth was more than double the pre-pandemic level (+ 102%) in 2021.
Obviously, medical apps have also increased in use during pandemics. (And if they’re on behalf of how well the fight against Covid is going, the situation isn’t good!) The category has risen significantly from 2019 levels, with monthly downloads in December 2021. It increased by 187% in comparison. 2019 average.
Other app categories continue to benefit from pandemic-led growth, but to a lesser extent. The gaming, health and fitness, and education app categories have increased by 39%, 31%, and 19%, respectively, above 2019 levels. Sports apps recovered quickly when the league reopened in late 2020, surpassing 2019 levels by 3% in 2021.
Normalization of app downloads during the pandemic process varies from country to country, the report also said. North America was the fastest to return to 2019 totals compared to other regions. Meanwhile, the impact of the pandemic has lasted longer in the Asian market, with games nearly 40% higher than pre-pandemic levels and 25% fewer travel app installs as of the fourth quarter of 2021.
In addition, some of the top travel apps in the United States, such as airlines, vacation rentals, and travel agencies, are above pre-pandemic levels despite the downturn in navigation and ride-sharing apps. In the European market, growth is starting to recover, but the top apps in each travel subcategory, like navigation and ride-sharing apps, were still lower than the pre-pandemic total. (See below.)
Sensor Tower states that the numbers do not include Apple and Google’s own pre-installed apps or third-party Android app stores other than Google Play.
The company’s full report delves into other notable 2021 trends, including the transition of cryptocurrencies to mobile over the past year, driving 35% year-over-year growth in the financial category by the fourth quarter of 2021. Did. Garena Fire is finally at the top of the game. Defeated downloads, 2020 top game Among Us, and 2019 winner PUBG Mobile.
Of course, increasing installs is just one way to look at the economic impact of a pandemic on your app. Increasing overall app usage has also helped raise consumer spending on apps to new levels. In the third quarter of 2021, the app store will Record revenue With $ 28 billion in personal consumption, $ 133 billion All year round.
How the mobile app ecosystem adapted to the Covid-19 pandemic in 2021 – TechCrunch Source link How the mobile app ecosystem adapted to the Covid-19 pandemic in 2021 – TechCrunch
The post How the mobile app ecosystem adapted to the Covid-19 pandemic in 2021 – TechCrunch appeared first on California News Times.