Most people know Ryan Reynolds from his film, but the actor has his hands on the adventures of many entrepreneurs.He owns a majority stake in Mint mobile, A mobile virtual network operator that has grown by more than 50,000% in the last three years.And he was also invested Aviation Gin Before selling it last year for an astonishing $ 600 million.
But perhaps the most relevant to the startup world is also the founder of Reynolds. Maximum effort, Deadpool Franchise, Aviation Gin, Mint Mobile (of course), and a hilarious Match.com ad that featured Satan and 2020 as a hellish match.
It turns out that everything I cherish and cherish in this world, including my family and business, is built on mistakes and mistakes.
At TechCrunch Disrupt 2021 this week, we talked with Reynolds about how startups can use “fast-vertising” (a coined word from Reynolds) to use real-time cultural moments as a springboard to build their own brand buzz. ..
Also, why he’s investing in a large, well-established business rather than a small tech startup, why Mint isn’t yet available in Canada, and perhaps most importantly, reliability and failure really make him. We also talked about why it is the key to our success.
Good marketing tips
Reynolds knows exactly what to bring to the table when dealing with a company. First of all, it is consciousness. After all, he’s Ryan Reynolds, and given that he has more than 18 million followers on Twitter and nearly 40 million followers on Instagram, it’s relatively easy to introduce a lesser-known brand. ..
But unlike other celebrities who tweet fraudulent promotions for related brands, Reynolds really wants to sit at the table, and his credibility with his fans and followers is a direct result of his personality. I have.
How Ryan Reynolds has mastered authentic marketing – TechCrunch Source link How Ryan Reynolds has mastered authentic marketing – TechCrunch
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