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    Four ways shoppers have changed since the pandemic began

    Shoppers will climb up and down the escalator at Willow Grove Parkmall in Willow Grove, PA on November 14, 2020.

    Mark Makera | Reuters

    Holiday shoppers are preparing for the celebration, so they’re preparing for a season that’s significantly different than it was a year ago.

    Large parties with family and friends.. A lively shopping center. Journey to see Santa.. perhaps, Warm weather vacation.. Consumers are revisiting these holiday rituals as much as possible. Nearly three in five Americans have been vaccinated against Covid-19, New coronavirus case It has slowed the rate of summer surges and has given people the confidence to return to the holiday tradition.

    Still, not everything returns to what it was before Covid attacked.

    Shoppers are forming new habits and creating new anxieties. Factory closures, harbor congestion, labor shortages can limit gift choices and consumers can easily miss the toys and gifts they want. Price can cause sticker shock, that too.

    Consumers can quickly switch between online shopping and in-store shopping and take full advantage of methods such as curbside pickup. (This holiday isn’t about crowd avoidance, it’s about convenience.) The store has largely abolished layaway, but other methods have emerged. Consumers underfunded to raise money for holiday purchases..

    “Black Friday will be unique” Macy’s CEO Jeff Jennet told analysts on Thursday’s earnings announcement. “we are Thanksgiving is closed, This is a big change from 2019.But we expect digital businesses to track very strongly throughout the holidays … and we are ready for all the traffic that will be launched. [in stores] 6:00 am the day after Thanksgiving. “

    Let’s take a closer look at some of the ways in which this holiday season is expected to look different from the past.

    E-commerce growth slows

    Holiday e-commerce sales have increased by at least mid-teens from the previous year, as long as Adobe Analytics is in the spotlight. This year it is ready to change.

    Online sales in the US are projected to grow 10% to $ 207 billion, according to Adobe’s Digital Economy Index. This is after a massive 33% surge from last year’s pandemic. Adobe tracks over 100 million products online across 18 product categories on the Internet.

    Vivek Pandya, Principal Analyst at Adobe Digital Insights, said:

    Talking about supply chains and unprocessed ports, he said, is likely to help increase the number of people shopping in stores rather than online, if possible. Pandia added that growth is likely to slow after an unprecedented surge in e-commerce spending last holiday season. Still, Adobe predicts this will be the first holiday when online spending exceeds $ 200 billion.

    Shoppers return to the store

    Holiday season shoppers look for deals at the Black Friday sale event at the Pentagon Center Shopping Mall in Arlington, Virginia, November 29, 2019.

    Lauren Elliott | Reuters

    Are you thinking of heading to the mall on Black Friday? You are not alone. Stores will be much busier than they were a year ago, as shoppers’ anxieties about getting in and out of their homes have been greatly reduced.

    The National Retail Federation Nearly 2 million people 61% of shoppers have already started buying gifts, but they shop from Thanksgiving to Cyber ​​Monday. The Retail Group, in collaboration with Prosper Insights & Analytics, investigated the plans and progress of 7,837 adults from November 1st to 10th.

    According to the NRF, 64% of Black Friday expect to go to stores for shopping, up from 51% last year.

    ICSC, a leading industry group in the shopping mall industry, conducted its own survey of 1,005 people from September 24th to 26th, with half of U.S. consumers going to stores to buy gifts this year. I heard that I plan to visit more. Last year, 45% said they plan to visit the mall.

    Consumers said that the number one reason to travel is to be able to touch and feel the product, get what they want quickly, and look for gift ideas. More than three-quarters say they plan to visit the mall to dine and use other services in the mall.

    “Vaccination rates are improving in some regions, especially in California,” said Jean-Marie Tritant, US President of Unibail-Rodamco Westfield, Global Mall Owner. “So people are more relieved to return to where they can get together.”

    Buy gifts now and pay later

    Affirm Holdings Inc on a laptop computer with arranged photos taken in Little Falls, NJ, USA on Wednesday, December 9, 2020. Website home screen.

    Gabby Jones | Bloomberg | Getty Images

    The old-fashioned layaway era is over. Consumers have a new way to cover the cost of holiday transportation: Buy now, pay later Payment plan.

    The use of installments is expected to skyrocket in popularity this holiday season. These services allow shoppers to purchase goods, take them home immediately, and pay in set increments. Layaway, on the other hand, required retailers to book items and keep purchased items hidden for consumers.

    BNPL is becoming more mainstream as a retailer, including: Macy’s, Walmart When the goal Strikes deal with companies such as: agree with, Based in Australia Afterpay And Klarna from Sweden.

    Online revenue to buy now and pay later this year is up 10% compared to 2020 and 45% compared to 2019, according to data from Adobe Analytics. In an Adobe survey, one in four respondents said they have been using the BNPL plan for the past three months, with apparel, electronics, and groceries in the top three categories, respectively. ..

    Closing the moment of making memories

    Fans will attend a concert by recording artist Machine Gun Kelly during the suspension of the “Tickets to My Downfall” tour at the Virgin Hotel Las Vegas Theater on October 16, 2021 in Las Vegas, Nevada.

    Ethan Miller | Getty Images

    Spa day. Dinner at a fine dining restaurant. Concert tickets.

    Those gifts are back on the wishlist this year as consumers feel more comfortable around others and are anxious for the experiences they missed.

    According to a holiday shopping survey of about 1,500 consumers in the United States in August by consulting firm Accenture, about 43% of consumers will spend their spending on experiences and service gifts during the holiday season. This is even higher among the younger generation, with 53% of millennials and 50% of Gen Z saying they are redirecting to more empirical spending.

    About 70% of respondents plan to buy the same or better restaurant gift cards this holiday season compared to last year, and 47% buy the same or better cosmetology products or services as gifts such as manicure. I plan to purchase it.

    Especially travel-related gifts are on the wish list. According to a survey, 40% of older millennials (consumers aged 32 to 39) plan to buy travel vouchers or airline tickets for others during the holiday season.

    Jill Standish, Head of Accenture’s Retail Industry Group, said:

    Four ways shoppers have changed since the pandemic began

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    The post Four ways shoppers have changed since the pandemic began appeared first on Eminetra.

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