Ford and Rivian have abandoned plans to jointly develop an EV.In an interview with , Ford CEO Jim Farley said the car maker would go it alone as it was aiming for Every year by the end of 2023.
Company At Rivian in 2019, the two announced that they would work together to produce a Ford-branded EV with a startup “skateboard” powertrain. In early 2020, the two were due to a pandemic .. At that time, they said they were still planning to pursue an “alternative vehicle” based on Rivian’s technology. Well, that project doesn’t move forward either.
“Now we are confident in our ability to win in the field of electricity,” Farley said. Automotive News.. “Today, compared to when we first made that investment, we are more certain about our capabilities, the direction of the brand in both cases, and now what we have to do. increase.”
According to Farley, part of the reason Ford and Rivian decided not to proceed with the project was the complexity of combining hardware and software together. The two companies state that this decision did not affect their relationship.
“As Ford expanded its own EV strategy and increased demand for Rivian vehicles, we decided to focus on each other’s own projects and deliveries,” a Rivian spokeswoman told Engadget. .. “Relationship with Ford is an important part of our journey, and Ford remains an investor and is on our common path to an electrified future.”
Editor’s Note: This post originally appeared Engadget..
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