Express announces partnership with Big Brothers Big Sisters of America

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Express has announced a partnership between the Dream Big Project and the Big Brothers Big Sisters of America. This is to provide $ 1 million and 100,000 hours of Associate and Executive Volunteer time to support mentoring organizations and accelerate Big Futures initiatives. Express is a modern dual-gender apparel and accessories brand based in the United States.

At the same time, the brand will debut a marketing campaign run by the newly appointed Big Brothers Big Sisters Ambassador, Chess Leak List, to raise awareness of the partnership and its mission.

Since its launch in 2020, the Express Dream Big Project with GoFundMe has raised more than $ 850,000 for organizations such as GoFundMe’s SME Relief Fund and NAACP. Express has a new partnership with Big Brothers Big Sisters of America, the largest youth leadership organization in the United States, to 300,000 on the Big Futures Initiative, which focuses on helping people reach their goals after graduation, whether they attend college or not. Donate dollars. Or enter the labor force. Express will generate an additional $ 500,000 next year through in-store and online donations, as well as offer $ 200,000 worth of Express gift cards to help stimulate confidence through style, the company said in a press release. I am.

Express has announced a partnership between the Dream Big Project and the Big Brothers Big Sisters of America. This is to provide $ 1 million and 100,000 hours of Associate and Executive Volunteer time to support mentoring organizations and accelerate Big Futures initiatives. Express is a modern dual-gender apparel and accessories brand based in the United States.

“The Dream Big Project is one way to achieve the brand’s goals of building self-confidence and inspiring self-expression. This partnership with Big Brothers Big Sisters is the trajectory for mentorship to accomplish great things for young people. Based on our belief that we can ride on .. We are very pleased to welcome Christ as a dedicated Express Big Brothers Big Sisters Ambassador. Work with her to leverage the platform and her voice. We look forward to being able to provide young people with the tools they need to believe in themselves and pursue their dreams. ” Sara Tervo, Chief Marketing Officer of Express Said in a press release.

“The work that Big Brothers Big Sisters are doing in our community is exactly what our country needs right now and is a helping hand for young people who crave for encouragement and guidance, especially when I am. Through this partnership with a brand that I have loved and worn for many years, I am excited to represent an organization that develops a passion for helping others. ” Christo Said.

“Big Brothers Big Sisters ignite the power and promises of young people through mentoring relationships that build self-confidence and emotional well-being so that young people can reach their full potential. Express, its Associates, and With this support from our customers, we have the opportunity to give more young people a lifelong mentor of future plans and their impact. ” Big Brothers Big Sisters of America President and Chief Executive Officer Artis Stevens Said.

Fiber2Fashion News Desk (GK)

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Express announces partnership with Big Brothers Big Sisters of America

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