The Estée Lauder announced on Thursday a three-year partnership with activist, award-winning author and the youngest and first poet in American history, Amanda Gorman.
This partnership is Amanda’s first multi-year partnership and the first integrated partnership between The Estée Laud Companies and the Estée Lauder brand to recognize and celebrate a new generation of change-inspiring leaders.
As part of the partnership, The Estée Laud Companies will donate US $ 3 million over three years to support writing. ChangeA special initiative to improve literacy as a way to equality, access and social change. Meanwhile, Amanda will debut in the Estee Lauder brand Spring 2022 campaign.
“Our company was founded by Estee Lauder, an extraordinary woman who paved the way for women everywhere to believe that anything is possible. The first kind of partnership with Amanda is these exact same pioneers. It was created under the ideal of Jane Hertzmark Hudis, President of The Estee Laud Companies Executive Group.
“Amanda’s strong presence and inspiring voice bring hope and confidence to the next generation of leaders. Together, we create a truly meaningful impact through literacy, voice and self-expression.”
The Writing Change Initiative is in line with the goals of The Estée Lauders Companies and the Estée Lauders Companies Charitable Foundation: Health, Education, and the Environment.
“I am honored to partner with The Estée Lauders Companies to invigorate change through literacy and represent the brand founded by such exciting and bold women,” Amanda said.
“Mrs. Estee Laud smashed the glass ceiling as a business leader 75 years ago. Embracing this spirit, our partnership is great for women, girls and everyone in the world. I am happy to help you to be confused, confident, and inspire you to become a future leader no matter what path you take. ”
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Estee Laud partner with Amanda Gorman
Source link Estee Laud partner with Amanda Gorman