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    Dutch Winkelstraat.nl rebranded as a live feed of luxury fashion

    Winkelstraat.nl, the leading online marketplace for luxury fashion in the Netherlands, has revealed a new visual identity that is a live feed of luxury fashion. Rebranding includes new logos, visual assets, website designs and packaging designed by We Are Pi. We Are Pi is a creative innovation consultancy that partners with clients to build their brand.

    The new brand identity is inspired by Winkelstraat.nl’s idea of ​​selling what is worth owning in an era when fashion trends are accelerated by social media and redefined in the virtual world. The “live feed” brand aesthetic puts Winkelstraat.nl at the forefront of a new luxury style culture, constantly dripping the best products. Identity is inspired by platforms like Reddit and Twitter, and digital feeds with a sense of timeliness and constant updates, the company said in a statement.

    With more than 300 unique boutiques affiliated with online platforms spread across the Netherlands and Western Europe, Winkelstraat.nl’s rebranding is when the business grows explosively with young Gen Z consumers. Will be brought.

    Winkelstraat.nl, the leading online marketplace for luxury fashion in the Netherlands, has revealed a new visual identity that is a live feed of luxury fashion. Rebranding includes new logos, visual assets, website designs and packaging designed by We Are Pi. We Are Pi is a creative innovation consultancy that partners with clients to build their brand.

    “We are creating an integral role for Winkelstraat.nl in the lives of our audience redefining luxury spaces. Thanks to our partnership with We Are Pi, the new brand platform is a business We’re leveraging our core strengths to make it more playful and experimental. By remixing street style and high fashion, the new branding makes us a reliable luxury marketplace for young people. It’s perfect for showing. ” Winkelstraat.nl CEO and Founder Joost van der Veer Said in a statement.

    “Fashion may seem disposable, but Winkelstraat.nl sells luxury goods worth owning. A new identity uses live feeds in today’s online / offline world. Let’s try to compare permanent and non-permanent ownership. ” Alex Bennett-Grant, CEO and Founder of We Are Pi, said:..

    “Identity captures the feeling of being alive. The pixel logo flashes, the product behaves like a feed, everything is time stamped, and the page deteriorates over time. Aesthetics are fashionable and unobtrusive. It’s mostly black and white, with pure RGB color accents to stay true to our digital inspiration. The classic Helvetica, combined with free bitmap fonts, offers timeless luxury in a rapidly changing digital landscape. ” Seth Joseph, Design Director of We Are Pi Said.

    Fiber2Fashion News Desk (GK)

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    Dutch Winkelstraat.nl rebranded as a live feed of luxury fashion

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