Singapore-based cryptocurrency platform Crypto.com will launch its first Super Bowl commercial in February with the aim of becoming a popular name.
This is the latest in a series of moves from Crypto.com and is getting its name on the map.The company agreed to pay last month $ 700 Million on 20-Year Contract to Give Naming Rights It will be the Crypto.com Arena on Saturday at the Staples Center in Los Angeles. On Tuesday, it announced that it would sponsor the Angel City Football Club, a women’s soccer team based in Los Angeles. And I used actor Matt Damon for a commercial released in October.
As an advertiser for NBC’s Super Bowl, aired on February 13, 5-year-old Crypto.com will appear with marketers including: Shopping reward platform Rakuten Rewards, Sports Betting Operator DraftKings Inc., Avocados From Mexico,
Intuit Of a corporation
TurboTax.
Cryptocurrency exchange FTX will show the first ad in the game after creation Own big push For naming rights and advertising campaigns.
NBCUniversal, part
Comcast Ltd
Has sought at least $ 6.5 million for 30 seconds of advertising time for games, starting with the $ 5.5 million asking price for CBS’s television broadcast in 2021.
According to the company’s chief marketing officer, Stephen Califowitz, Crypto.com’s strategy with a high-profile move is primarily that it should be trusted, not a temporary trend. Was to show.
“Many people say that cryptography is fashionable, as they said the Internet was fashionable,” said Kalifowitz. “Cryptography is really the basis of the next version of the Internet.”
He added that the company’s various marketing activities for Formula One Motor Racing, Ultimate Fighting Championships and Professional Basketball are designed to reach different groups of people.
“Cryptography is really for everyone …” said Kalifowitz. “By participating in a variety of sports, you can reach everyone you have. The Super Bowl is another step towards it and is as heavy as you get.”
Kris Marszalek, CEO of Crypto.com, told The Wall Street Journal in a recent interview that executives want the company to be one of the top 20 consumer brands in the next three to five years. rice field.
Nike Ltd
When
Apple Ltd
The recent surge in Shiba Inu coins and their subsequent decline in value are part of the growth trend of meme coins, which is comparable to some of the world’s largest digital tokens. WSJ retail investment reporter Caitlin McCave explains why investors are pouring money into this meme-based cryptocurrency.Photo: Amber Bragdon / Getty Images
Write to Megan Graham megan.graham@wsj.com
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Crypto.com will feature the first Super Bowl ad in Marketing Blitz
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