Chinese Amazon aggregator Nebula Brands raises $50M led by L Catterton – TechCrunch


2021 was a rosy year for China-based Amazon vendors looking for an exit. Rollups, or brand aggregators, have flooded China’s export-oriented e-commerce market with capital to scoop up sellers. The rollup itself is supported by venture capital firms such as Marukai in Silicon Valley. $ 4 Million Seed Round Acquired Chinese brands from investors such as Pear VC and Sea Capital.

Other aggregators targeting China are collecting more money. Beijing-based Amazon aggregator Nebula Brands said Tuesday that it had completed a Series B funding round of over $ 50 million. The investment was led by the Asian fund of L Catterton, a global private equity firm known for its focus on consumer technology.

The latest round of funding also included Nebula’s Series A investor Matrix Partners and its angel investor Alpha Startup Fund. The company has raised about $ 60 million so far.

As Amazon became huge, many of the third-party Chinese vendors also thrived and became millions of dollars in business. These exporters now need more capital and talent to sustain growth, and the best exporters have two options. The latter path is where the rollup works.

“China’s third-party vendor market is growing rapidly, allowing Amazon customers around the world to quickly expand and efficiently deliver high-quality products,” said Nebula co-founder. William One Said in a statement.

“A model that aggregates and enhances Amazon vendor fulfillment has already proven to be very effective in some western markets and takes off in China, where Nebula Brands is in control. intend to do something.”

With new revenue, Nebula is wrestling with a raft of a foreign aggregator who has come to look for a Chinese seller. Berlin Brand Group, Razor Group and Thraio. Founded in May, the startup has already acquired one vendor and plans to close several more deals by the end of the year, he told TechCrunch.

Nebula currently operates a team of more than 50 employees in China, “in-depth knowledge of the market and a wealth of on-site procurement from well-known e-commerce, technology and previous roles in financial companies. Has experience in underwriting and operations. ” Said. Its co-founders are Ryan Ren, CEO of the “listed company,” William Wang, former head of integrated marketing for Lenovo, and Hardys Wu, former head of supply chain for Wayfair.

Chinese Amazon aggregator Nebula Brands raises $50M led by L Catterton – TechCrunch Source link Chinese Amazon aggregator Nebula Brands raises $50M led by L Catterton – TechCrunch

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