Can developers take advantage? – TechCrunch


If you’re launching on vacation, “Be prepared to mobilize your entire team.”

Apple is broken Have a holiday tradition: company Announced early last month The App Store continues to review developer submissions during the holidays and is welcome news for app developers facing the busiest season.

Previously, apps that needed to release bug fixes or important updates during the last hours of Black Friday or Christmas shopping couldn’t push the fixes for days. From December 23rd to 27th this year, App Store Connect service staff will work on a shortened schedule. That means updates will be made, but the review “can take some time to complete,” the company said.

At first glance, this looks like a complete win for app developers and their customers, but one expert we talked to said that if they didn’t adapt to recent changes, some developers wouldn’t expect it. I warned that I might encounter it.

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For the sake of clarity, the agency interviewed two people who are helping the company with a mobile app. Wolfpack Digital With CEO Georgia Lupu Florian AppetizerJamie Shostak we recently arrived interview Following us Research to identify the best software consultant for a startup.. To balance, we also spoke with Yasser Bashir, co-founder of software development company Arbisoft.

Both Florian and Hostak told TechCrunch that they think this change is mostly positive. “This is great news for our clients,” said Hostak. However, Lupu Florian added a caveat. “For some companies and developers, we believe this can also cause problems if this is not properly understood and managed.”

End of headache

According to Shostak, Apple’s policy was “definitely a challenge” for clients to manage over the past few years. He said that knowing that App Store Connect wouldn’t accept updates or new releases has always influenced plans at the end of the year. “In general, teams need to sprint or plan smaller updates to finish faster.”

“Rather than forcing as many features as possible before the holidays, we aimed to focus on the most important features, complete them first, and devote more time to quality assurance and testing. So I was able to spend more time resolving potential issues before moving to production. “

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