Big budget streaming services expected to dominate Emmys


Media updates

Many hot ticket parties have been canceled due to Covid-19, but Sunday’s Emmy Awards are expected to be a celebration night for Hollywood’s economic-shaking streaming services.

Live Sunday is a type of “big tent” show that until recently attracted a huge number of viewers, far less than in the pre-cord-cutting era when the Emmy Awards were able to attract a large audience. It is expected to deliver the CBS network to viewers. As a 35m viewer.

The most responsible people for that decline are expected to win most trophies. Disney plusLaunched by Walt Disney in 2019, the streaming service will be the top nominee in the Star Wars series Mandalorian At 24, the Marvel Comics-based series continues Wandavision 23:00.

Netflix latest work crown There are also 24 nominations, including Emma Corrin as the leading actress in her portrayal of Diana, Princess of Wales, and Gillian Anderson as the supporting actress for her turn as Margaret Thatcher.

Apple Plus will have the biggest night ever with an Emmy Award Ted LassoA soothing comedy about an American hired to coach a 20-nominated British soccer team.

Staring at Jason Sudeikis, Ted Lasso is Apple TV Plus’s first true hit © AP

“Netflix has awards, Amazon has awards, and Hulu has awards. [but] Rich Greenfield, a partner at LightShed, said: “And given the world’s strongest balance sheet, Apple has just begun an incredible slate of movies and televisions coming out after 2022.”

After some false start Apple To enter Hollywood in the last decade, the company launched the Apple TV Plus two years ago. This is the answer to the streaming war between Netflix, Disney and more. Similar to the approach adopted by HBO, Apple spent a lot of money on a small number of shows instead of overloading the viewer with programming.Silicon Valley companies spend more on each episode Morning show, A drama set in the newsroom, from HBO’s $ 15 million game of Thrones Even all of that epic combat sequence was costly.

Apple has allocated more than $ 6 billion to streaming activity in 2019, FT reported, attracting top talent with its brand and above-average wages.However Ted Lasso Is the company’s first well-meaning hit and maps the company in the ocean of content as tech companies and media groups spend so much money to seduce subscribers.

The advantage of streaming programming is the result of what Morgan Stanley’s head of US media research, Benjamin Swinburne, calls the “land grab phase” of industry development. With the exception of Netflix, most players are losing money, new content is expensive to create and less profitable.

“If you look at the list of Emmy Awards, consumers are clearly winning,” Swinburn said. “As long as we can handle the overwhelming supply, it’s the perfect time to be a couch potato. There are an incredible number of options.”

This ever-increasing content choice means fewer viewers for Emmy Awards and other traditional US broadcasters, CBS, NBC, ABC, and FOX. The July Tokyo Olympics attracted the lowest audience ever since NBC began broadcasting the game in 1988. Oscar, which aired in April, also attracted record low viewers, similar to last year’s Emmy.

The Emmy Awards were all virtual last year, and host Jimmy Kimmel stood in an almost empty sports arena. This year’s show will return to a face-to-face meeting with a limited number of candidates and their guests. Organized by Cedric the Entertainer.

CBS hopes to increase the number of viewers for this year’s Emmy Awards by enabling live and on-demand streaming of programs on its streaming service Paramount Plus.

But the glorious era of “big tent” programming is over.

“We see a strong football rating, which is an exception to the rules,” Swinburn said. “Spring Academy Awards have dropped significantly. This is the trendline for these awards. This is a cord-cutting feature.”

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