This is a story that now happens almost every September. Apple has announced a new iPhone with a slightly larger screen, faster speed, and a better camera, but there are no new major advances.
In a pre-recorded infomercial, Apple executives saw the improvements to the new iPhone 13 as a significant innovation, resulting in a device that looks and performs very much like the iPhone Apple advertised last year. became.
According to Apple, the new iPhone has a brighter screen, longer battery life, and more powerful cameras and computer processors. After pushing the screen close to the edge of the device, Apple increased the size slightly by reducing the small notch at the top of the screen. Apple maintained the same flat-edged design phones used in other recent models.
Apple wants its customers to keep paying more by adding new features and making minor design improvements. It’s a strategy that has worked for a long time. The iPhone is now in its 14th year, one of the best-selling products in the world, and the centerpiece of Apple’s business. According to Apple, iPhone sales increased 58% year-over-year to $ 87.5 billion in the first half of this year, the latest period available.
Its success is partly due to Apple’s very loyal customer base and the design of its products in ways that make it difficult for customers such as Samsung and Google to switch to competitors. The iPhone is also one of the best smartphones on the market in several areas, such as camera technology and screen resolution.
Apple has spent a lot of advertising to showcase the new “cinematic mode” of the iPhone. This is a camera technology that can automatically track and focus the subject, producing video that is closer to a professional movie.
Apple’s focus on advanced camera technology on the iPhone reflects a significant investment in artificial intelligence to compete with Google.
A few years ago, Google’s Pixel smartphone took advantage of the search giant’s prowess in artificial intelligence to take the iPhone’s camera capabilities to the next level. But over the past few years, Apple has taken some aggressive moves to catch up, acquired several AI startups, and hired the best AI executive, John Giannandrea, from Google. As a result, the new iPhone camera has received a higher rating than the Pixel.
As in the last few years, Apple has announced two separate versions of the new iPhone: the entry-level iPhone 13 and iPhone 13 mini, and the more expensive and advanced iPhone 13 Pro and iPhone 13 Pro Max. Apple maintained about the same price as last year’s model.
The iPhone’s dominance has increased Apple’s scrutiny and criticism from app developers, regulators, and lawmakers. Having an iPhone app has become an integral part of many companies, and Apple has been able to build a huge business by charging up to 30% commission on the sale of some apps.
However, that practice has become central to legal and regulatory challenges in recent years. last week, Federal judge ordered Apple By allowing app developers to direct their customers to other payment methods within the app, Apple’s fees can be circumvented. Regulators in the US, Europe, and India are also investigating Apple’s App Store practices.
Apple’s new iPhone 13 is better, but not so much.
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