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    Apple is reportedly aiming to debut a fully self-driving car in 2025

    Apple Inc. is driving to accelerate its development Electric car According to those familiar with this issue, the project is refocusing on fully autonomous driving capabilities to solve the technical challenges that have plagued the automotive industry.

    Over the past few years, Apple’s automotive team has sought two simultaneous passes. The goal is to create a model with limited autonomous driving capabilities that focuses on steering and acceleration. Tesla Inc. — Or a fully autonomous driving version that does not require human intervention.

    Under Kevin Lynch, Apple Watch Software Executive, the new leader in this effort, engineers are currently focusing on the second option. Lynch wanted a car with a fully autonomous driving system in the first version, people who asked not to reveal his identity because the deliberations were private, said.

    This is the latest shift in automotive efforts, known as a special project group or “project”. Giant, ”Has endured strategic changes Turnover rate of officers From around 2014. In September, former team leader Dougfield left For work at Ford Motor Co., Ltd. three years after the charge. In choosing Lynch to replace him, Apple went with an internal executive who wasn’t a car veteran.

    Apple is chasing the Holy Grail in the industry as it seeks to master self-driving cars.Technology and car giants have spent years Self-driving carHowever, the functionality remains elusive.

    Tesla, Electric carProbably years away from offering it completely yet Self-driving car..Alphabet Inc. Waymo We started in a hurry in our efforts to develop the technology.When Uber Technologies Inc. agreed to sell its self-driving division last year.

    Apple is targeting its launch internally Self-driving car 4 years, faster 5 to 7 year timeline What some engineers had planned earlier this year. However, timing is fluid and achieving the 2025 goal depends on the company’s ability to complete autonomous driving systems. This is an ambitious task on that schedule. If Apple fails to meet that goal, it may delay its release or sell a car with less technology at first.

    A spokesman for Apple, based in Cupertino, California, declined to comment.

    Apple’s ideal car has no steering wheel and pedals, and its interior is designed around hands-off driving. One of the options being discussed internally is Canoo Inc, a startup in the EV industry. It has the same interior as the Lifestyle Vehicle. In that car, passengers sit along the sides of the car and face each other like a limousine.

    Apple also considered a design that would allow the car’s infotainment system (perhaps a large touch screen like the iPad) to be in the middle of the car and allow users to operate it while in the car. The car will also be tightly integrated with Apple’s existing services and devices. The company is pushing for no standard steering wheel, but Apple is considering equipping the car with an emergency takeover mode.

    Recently, people familiar with the situation said the company has reached an important milestone in the development of the autonomous driving system that underlies the car. Apple believes it has completed much of the core work on the processor that it will eventually ship to first-generation vehicles.

    The chip was designed by Apple’s Silicon Engineering Group, which invented processors for the iPhone, iPad, and Mac, not the car team itself. This task involves polishing the underlying software that runs on the chip to enhance autonomous driving capabilities.

    Progress could soon enter the road test. Apple will begin using new processor designs and updated self-driving sensors in modified vehicles that have been tested in California for years.The company currently has a fleet of 69 Lexus SUV The technology is being tested, according to the state’s Automobile Department.

    Apple’s car chips are state-of-the-art components developed in-house by Apple and are primarily composed of neural processors capable of processing the artificial intelligence required for autonomous driving. The function of the chip means that the chip can get hot and require the development of advanced cooling systems.

    It is desirable to develop a vehicle that can prevent driving fatigue on long trips. But building a real car for an outsider in the automotive industry like Apple requires a partnership. The company is discussing deals with multiple manufacturers and is considering the possibility of vehicle manufacturing in the United States.

    Despite recent advances, creating fully self-driving cars by 2025 is seen as very aggressive within Apple. Some people in Project Titan are skeptical of the timeline.

    Safety is a major part of the puzzle. Apple is trying to build stronger safeguards than those available from Tesla and Waymo, the engineers involved in this effort said. This involves creating sufficient redundancy. This is a feature that launches the backup system layer to avoid safety and cause a system failure.

    Apple is actively hiring engineers to test and develop safety features. “The Special Project Group is looking for a skilled mechanical engineer to lead the development of mechanical systems with safety-critical features,” said one of Apple’s recent job listings. “We will be passionate about understanding things to assist in the design of safety systems and to lead the testing and response of those systems.”

    As part of its efforts to accelerate the project, Apple is hiring more self-driving and automotive hardware engineers. This includes the participation of CJ Moore, a former Tesla autonomous driving software director.

    In recent weeks, Apple has become a climate system expert Volvo Manager from car AB, Daimler truck, battery System engineer from Karma Automotive LLC and other automakers, General Motors Co., Ltd... ‘sCruiseLLC, Car safety According to information from LinkedIn and people with knowledge of this issue, engineers from companies like Joyson Safety Systems, and several other engineers from Tesla.

    According to Apple’s job listings, the company has hired a software engineer to work on “experiences of human interaction with autonomous technology,” suggesting that it is deeply involved in the development of automotive user interfaces. This list shows that the software under development is based on technology similar to the iPhone operating system.

    To power on the vehicle, Apple discussed compatibility with the Combined Charging System (CCS). It will allow Apple to take advantage of the vast global network of chargers. However, this approach is different from the proprietary charging system developed for the iPhone and Apple Watch.

    Apple has been discussing several different business models of its cars internally, such as creating self-driving cars that compete with things like Uber. Lyft Inc. and Waymo. The company discussed a canoe-like external design when adopting the fleet approach. However, a more likely scenario is for Apple to offer a privately owned car.

    It’s not easy to reach that point. Apple’s automotive projects have suffered development challenges, leadership struggles, layoffs, and delays over a seven-year history. The arrival of the field from Tesla in 2018 was exciting and ultimately least 4 top managers From the project that started in 2021 in addition to the field itself.

    Some members of the group have fields Artificial Intelligence Chief John Giannandrea after the retirement of his former boss, Bob Mansfield. Mansfield reported directly to Chief Executive Officer Tim Cook on a part-time job overseeing the work of the car.

    Lynch is currently the fifth executive on the project for about seven years. That percentage of sales is rare at Apple. for example, Virtual and Augmented Reality Teams There has been one leader since the project started around the same time as the car.

    Still, given Lynch’s ability to help turn the Apple Watch into a core product, some engineers on the car team see his appointment as a sign of bullishness. Lynch reports to Jeff Williams, Apple’s Chief Operating Officer.

    Lynch is a software manager with no car hardware or autonomous experience, but former Tesla executives from the project (such as Michael Schwekutsch and Stuart Bowers) play an important role.Apple too Hired Ulrich Kranz Earlier this year. He previously led a canoe and helped oversee the development of BMW’s electric vehicles.

    When Lynch was chosen to take over the automotive project, he continued to be responsible for the Apple Watch operating system and several health software teams. He has been involved in high-level decision making, spending a lot of time on automotive projects.

    The question now is whether the executives who oversaw one of Apple’s last big things, the smartwatch, can change the car to the next.

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    Apple is reportedly aiming to debut a fully self-driving car in 2025

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