Apple Inc Update
Sign up for myFT Daily Digest to get to know Apple Inc news first.
Apple has launched four new iPhones and announced a series of updates to some of its most popular devices, including the iPad and Watch. This is because some of the world’s most valuable companies have tried to regain public attention after months of scrutiny of antitrust laws.
The new iPhone 13 series features Apple’s new A15 Bionic chip, an in-house designed system-on-chip, and a video tool called “cinematic mode” that allows you to focus on your subject even when the user is moving. ..
CEO Tim Cook said the new lineup had “the biggest camera system breakthrough ever.”
“Camera performance has become the main battlefield for premium smartphones. It’s no wonder Apple has enhanced the game and added video features such as 3x optical zoom, macro photography, and cinematic mode to the top-end iPhone. That’s what Benwood, chief analyst, said. CCS Insight.
The more expensive “Pro” and “ProMax” iPhone models with three rear cameras include a 120Hz display that Apple calls “ProMotion.” That is, the screen is updated 120 times per second. Some Android devices already have a 120Hz display, but Apple is hesitant about this feature due to battery performance issues, according to analysts.
Pro models for gamers and video enthusiasts feature a 5-core graphics processor that Apple has described as the “fastest” smartphone.
Paolo Pescatore, an analyst at PPForesight, called some features incremental, but said the tech group still has the opportunity to drive an “super cycle” of upgrades. “There are millions of users who haven’t upgraded to 5G yet,” he said.
Latest additions to Apple’s lineup
iPhone: Apple has launched four new iterations of the popular smartphone, the iPhone 13, 13 Mini, 13 Pro and 13 Pro Max.
IPad mini: The new 8.3-inch tablet has a small bezel and a “full-screen design” that does not require a home button. Available in 4 colors, with 5G connectivity, it promises twice the performance of its predecessor. The new iPad Mini also supports an Apple Pencil and a USB-C port that connects to a side magnet. It starts at $ 499.
iPad: The 9th generation iPad starts at $ 329. Powered by Apple’s A13 bionic chip, it was 20% faster than its predecessor, according to the company.
clock: The 7th series watches have small borders and a large and thin screen. The battery life is 18 hours, but now it can be charged more quickly. The screen is almost one-fifth larger, 40% thinner, and can display a full keyboard.
Product launch on Tuesday is a difficult time for the company. The company has been plagued by headlines this year, despite a huge hit of $ 2.5 trillion in market capitalization, which has boosted its stake by 29% over the past year. Apple’s share price fell 1.33% to $ 147.56 on Tuesday afternoon.
The company has been publicly available in recent weeks Labor dispute, NS Departure Top executives from that secret car project Arbitrage In an antitrust proceeding filed by online video game maker Epic FortniteAs a result, a court order was issued ordering Apple to make changes to the App Store.
The event on Tuesday began with two updates to the iPad. This includes the first redesign of the iPad Mini since 2019 and a 9th generation iPad with improved processors, which Melody Kuna, senior manager of iPad product design, called “a huge upgrade to the most popular iPad.” It is included. “.
According to Wood, the iPad update was “probably caused by the tablet renaissance as people rushed to blow dust from old devices to connect to their homes during a pandemic.”
Apple has also announced a new version of the Apple Watch. It was “completely redesigned to reduce the border to just 1.7 mm,” said Jeff Williams, Apple’s Chief Operating Officer. It also has a larger, thinner screen for faster recharging.
Apple is also targeting health and wellness through Watch. This is where Cook promised to be the company’s greatest legacy.
“Apple Watch continues to sell in record numbers and dominates the smartwatch market far away,” Wood said. “Obviously, users are quite happy with their daily charging routine and expect other improvements to the watch to be very well received.”
Contrary to widespread expectations, Apple didn’t announce the third version of AirPods, the very popular wireless headphones.
Apple introduces four new iPhones in product event Source link Apple introduces four new iPhones in product event