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    American ThredUP reselling Michael Stars clothing via RaaS platform

    US-based apparel and lifestyle companies Michael Stars and Thred Up have announced that Thred UP will step up resale of Michael Stars through the Resale-as-a-Service (RaaS) platform. ThredUP is a California-based fashion resale website that allows consumers to buy and sell used women’s, children’s, shoes and accessories online.

    The contract makes it easier to clean garments in order to reduce the number of garments discarded each year in the United States and allow 95% of them to be recycled or reused. According to ThredUP’s press release, Michael Stars has joined the world’s leading brands and retailers to provide customers with a customized and scalable resale experience through ThredUP’s RaaS such as GAP, Madewell and Reformation.

    Michael Stars customers can generate prepaid shipping labels from Thredup.com / cleanout / michaelstars, place any brand of apparel, shoes and accessories in a shipping box and ship to ThredUP for free. ThredUP pays the seller for items that meet quality standards and are sold on thredup.com with Michael Stars credits. The Michael Stars resale experience is backed by ThredUP’s RaaS technology, software, and logistics.

    US-based apparel and lifestyle companies Michael Stars and Thred Up have announced that Thred UP will step up resale of Michael Stars through the Resale-as-a-Service (RaaS) platform. ThredUP is a California-based fashion resale website that allows consumers to buy and sell used women’s, children’s, shoes and accessories online.

    This deal is in line with Michael Stars’ careful approach to circularity. They use sustainable fabrics wherever possible, and more than 85% of their garments are made in Michael Stars’ hometown of Los Angeles to ensure product quality and reduced carbon dioxide emissions. According to ThredUP, the brand has recently celebrated its 35th anniversary and is constantly receiving stories from fans who have had Michael Stars T-shirts for decades.

    “The second-hand market is booming and participation in the resale economy plays an important role for retailers. ThredUP is a playbook on how to transform resale and enable brands to resell on a large scale. We are pleased to partner with the brand to debut Michael Stars’ resale program to better serve our customers and the environment. ” Susanne Lerner, co-founder and president of Michael Stars Said.

    “Michael Stars is well known for its timeless style designed to last, so it has excellent resale value. ThredUP is for encouraging more cyclical habits among consumers. We are excited to support the latest initiatives. We aim to enhance apparel cleanout through resale as a service so that clothing can be used longer and out of landfills. ” Pooja Sethi, Senior Vice President and General Manager of RaaS at ThredUP Said.

    Fiber2Fashion News Desk (GK)

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    American ThredUP reselling Michael Stars clothing via RaaS platform

    Source link American ThredUP reselling Michael Stars clothing via RaaS platform

    The post American ThredUP reselling Michael Stars clothing via RaaS platform appeared first on Eminetra.

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