American sportswear company Nike acquires virtual company RTFKT

Date:

Nike has announced the acquisition of RTFKT, a leading brand that leverages cutting-edge innovation to deliver next-generation collections that blend culture and gaming. Founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT is a brand that redefines the boundaries between physical and digital values ​​and serves a broader community of creators.

RTFKT will leverage the latest game engines, NFTs, blockchain authentication and augmented reality to create unparalleled virtual products and experiences, the two companies said in a joint media release.

“This acquisition is another step in accelerating Nike’s digital transformation and enabling it to serve athletes and creators at the crossroads of sports, creativity, games and culture.” John Donahoe, President and CEO of Nike, Inc.. “We have a team of highly talented creators with genuine connected brands. Our plan is to invest in the RTFKT brand and serve an innovative and creative community. To grow and expand Nike’s digital footprint and capabilities. “

Nike has announced the acquisition of RTFKT, a leading brand that leverages cutting-edge innovation to deliver next-generation collections that blend culture and gaming. Founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT is a brand that redefines the boundaries between physical and digital values ​​and serves a broader community of creators.

“This is a unique opportunity to build the RTFKT brand and we are pleased to leverage Nike’s basic strengths and expertise to build the community we love.” Benoit Pagotto, one of the co-founders of RTFKT.. “Nike is the only brand in the world that shares our deep passion for innovation, creativity and the community, and we are excited to grow a fully formed brand in the Metaverse.”

The terms of the transaction have not been disclosed.

Fiber2Fashion News Desk (KD)

var BlockNumber = 2; //Infinate Scroll starts from second block
var NoMoreData = false;
var inProgress = false;

$(‘html’).bind(‘pagebeforecreate’, function (event) {
$(“#arftslider”).addClass(“slickfoardis”);
$(“#arftslider nav”).addClass(“aros”);
$(“#arftslider nav div div div”).addClass(“aros”);
});

$(document).ready(function () {

var newsId = $(“#hdnnewsId”).val();
GetPrevNextNews(newsId)
CreateReadNewsCookie(newsId)
var hdnAudioURL = $(“#hdnAudioURL”).val();
var hdnIsDisplayAudioPlayer = $(“#hdnIsDisplayAudioPlayer”).val();
var hdnNewsType = $(“#hdnNewsType”).val();
if(hdnIsDisplayAudioPlayer!=undefined && hdnIsDisplayAudioPlayer!=” && hdnIsDisplayAudioPlayer!=null
&& hdnIsDisplayAudioPlayer!=’undefined’ && hdnIsDisplayAudioPlayer.toLowerCase() == ‘true’)
{
if(hdnAudioURL!=undefined && hdnAudioURL!=” && hdnAudioURL!=null && hdnAudioURL!=’undefined’)
{
if(hdnNewsType.toLowerCase() == ‘free’)
{
AppendAudioControltoDiv(hdnAudioURL)
}
}
}

var top_of_element = $(“#divFacebookComments”).offset().top;
var bottom_of_element = $(“#divFacebookComments”).offset().top + $(“#divFacebookComments”).outerHeight();

var bottom_of_screen = $(window).scrollTop() + $(window).innerHeight();
var top_of_screen = $(window).scrollTop();

$(window).scroll(function (event) {
var p = $(“.news-details-main”);
var offset = p.offset();
var lastScrollTop = offset.top;
var st = $(this).scrollTop();

var p1 = $(“.newsletter-main”);
var offset1 = p1.offset();
var lastScrollTop1 = offset1.top;

if (st > (lastScrollTop + 130) && st < lastScrollTop1 – 780) {
$("#arftslider").removeClass("slickfoardis");
}
else {
$("#arftslider").addClass("slickfoardis");
}

//Facebook plugin start

//(function () {
// var e = document.createElement('script');
// e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js';
// e.async = true;
// document.getElementById('fb-root').appendChild(e);
//}());
//window.fbAsyncInit = function () {
// FB.init({ appId: '1639088046145622', version: 2.4, xfbml: true });
// if (typeof facebookInit == 'function') {
// facebookInit();
// }
//};
//function facebookInit() {
// FB.XFBML.parse();
//}
//Facebook plugin end
});
});

$(window).load(function () {
$("#arftslider nav").removeClass("aros");
$("#arftslider nav div div div").removeClass("aros");
});

function AppendAudioControltoDiv(hdnAudioURL)
{
$("#divaudioid").prepend("“);
}

American sportswear company Nike acquires virtual company RTFKT

Source link American sportswear company Nike acquires virtual company RTFKT

The post American sportswear company Nike acquires virtual company RTFKT appeared first on Eminetra.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Popular

More like this
Related

TikTok tells U.S. lawmakers that it’s working to protect user data

A leader of the US Federal Communications Commission said...

Ravens player Jaylon Ferguson died of fentanyl and cocaine, medical examiner office says – Baltimore Sun – Baltimore, Maryland

Baltimore, Maryland 2022-07-01 16:01:29 – Ravens outside linebacker Jaron...

Crypto Giant Coinbase to Expand Its Footprint in Europe Despite Mass Layoffs

Coinbase wants to continue its European expansion in the...