Amazon fines € 1.1 billion from Italy after antitrust investigators discover that online shopping giants have given unfair priority to sellers shipping goods through Amazon’s logistics services Said.
Amazon has previously tried to stop the proceedings in Italy because it faces a parallel investigation in Brussels that covers the same reason. The attempt was rejected by the European Court of Justice in Luxembourg in November.
On Thursday, Italian competition regulators were tolerant of applying performance standards if sellers were paying Amazon to ship parcels, and in extreme cases merchants would be suspended. Said there is a possibility.
Italian regulators have stated that due to the benefits of signing up for Amazon for delivery, Amazon has damaged “e-commerce logistics competitors” who are unable to offer the same benefits as Amazon’s own logistics services. rice field.
According to Watchdog, Amazon must offer equal treatment for offers by sellers who use their carriers and sellers who use Amazon’s carrier services.
when Announce the probe, Brussels, Italian authorities have conducted its own investigation into concerns that Amazon may “artificially” endorse “unique retail and marketer offers to use Amazon’s logistics and delivery services.” He said it would be possible.
Amazon said it disagrees with the decision and disagrees with it.
“The proposed fines and remedies are unreasonable and disproportionate. More than half of Amazon’s annual sales in Italy [small and medium businesses], And their success is central to our business model, “he added, adding that Amazon is facing competition in Italy and its service is” just one “of multiple options. ..
Italy’s move against Amazon comes as domestic competition authorities rush to fine millions of other online tech giants in recent months.
In May, German competition authorities began an investigation into Amazon to determine if they needed to comply with new national rules aimed at curbing the power of Big Tech.
Since June of this year, the French competition watchdog has Hit google Two separate cases will result in a fine of € 720 million. French authorities have also fined Apple € 1.1 billion for anti-competitive behavior.
The UK and EU are jointly investigating how Facebook can use customer data to increase its position and undermine its rivals. In Brussels, antitrust investigations have begun on all large US platforms (Google, Apple, Facebook, Amazon).
Italy’s political debate on the regulation of platform operations has been tense over the past few years as market share has expanded nationwide, profits have increased, and workers have demanded more rights and higher salaries. ..
Italy’s Minister of Labor Andrea Orlando praised the European Commission’s draft directive to regulate platform employment practices on Thursday. “This is an important step forward and a priority for the Italian government.”
On Black Friday at the end of November, a group of logistics workers protested outside Amazon’s largest logistics hub near Piacenza, Italy.
Trade union representatives said pandemics and mass consumption models have exacerbated the working conditions of platform logistics contractors and drivers.
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