Thursday, October 21, 2021

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    Activists launch “banned fossil fuel advertising” campaign in Europe

    The Hague, The Netherlands — A coalition of more than 20 environmental and climate groups launched a campaign on Monday calling for a ban on fossil fuels. advertisement Sponsorship throughout the European Union, as well as a ban on tobacco advertising.

    More than 80 Greenpeace activists have blocked the entrance to Shell’s oil refinery at the Port of Rotterdam, the Netherlands, to draw attention to the launch of a European citizens initiative calling for an advertising ban.

    This action will take place within a month of the start of the UN Climate Change Summit COP26 in Glasgow. The 12-day summit aims to ensure a more ambitious commitment to limiting global warming Well below 2 At Celsius, we aim to keep it at 1.5 degrees Celsius compared to pre-industrial levels.

    Activists used a floating cube decorated with fossil fuel-linked advertisements to block the entrance with the word “BanFossil Fuel Advertising” between the two masts, along with the protest ship Beluga II. Activists also climbed a 15-meter (yard) oil tank and attached an advertising poster next to the Shell logo.

    “I grew up reading signs about how tobacco kills you, but I’ve never seen a similar warning at a gas station or fuel tank. Chaja, an activist on a Greenpeace ship. “It’s scary that my favorite sports and museums are sponsored by airlines and car companies,” Merck said in a statement released by the group. “

    According to Shell, the company has invested billions of dollars in “low-carbon energy.” To change the combination of energies that Shell sells, we need to grow these new businesses rapidly. This means informing customers of low-carbon solutions they are currently offering or developing through advertising and social media so they can switch to the right time. “

    Police moved to disband the demonstrators, boarded the Beluga II, and detained activists. More were detained in oil tanks. Greenpeace said 17 activists had been arrested. Rotterdam police could not immediately confirm the number of arrests.

    Shell said he respected the right to peaceful protests. That’s not the case now. The demonstrators are illegal on our property, which is subject to strict safety protocols, “the company said.

    Calls for a ban on fossil fuel advertising are gaining momentum. Earlier this year, Amsterdam banned the city’s subway network for advertisements linked to what are called “fossil products,” such as petrol cars and cheap flights. Municipalities have called this move the first step in a broader move to remove such ads from the streets of the Dutch capital.

    We need to collect legislative campaigns banning fossil fuel-linked advertising across the EU 1 1 million verified signatures in a year. If it succeeds, the EU Executive Committee should consider the request, but is not obliged to take action.

    “This law will raise public awareness of responsible products and technologies. Climate change “Other environmental and health hazards,” the Environmental Union said on its website.

    At the same time as the launch of Greenpeace’s Dutch branch, it released a report accusing a major energy company of conducting a large-scale “greenwashing” in an advertising campaign. The term is “advertisements for fossil fuel companies that promote truly climate-friendly initiatives and ads that advertise false climate solutions as’green’. “

    The survey analyzed more than 3,000 ads on social media by six energy companies and concluded that 63% corresponded to greenwashing.

    “All companies in the dataset are doing greenwashing because their ads don’t accurately reflect their business activities and are either overemphasizing” green “activity or fossil fuel activity. I can say with confidence that I am. “The report states.

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    Activists launch “banned fossil fuel advertising” campaign in Europe

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    The post Activists launch “banned fossil fuel advertising” campaign in Europe appeared first on Eminetra.

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